Overshot — find the TikToks breaking out, and what they're selling

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BRITA 💙

@laurenmeisner_

37.8K followers · usually 1.3K views a post

Views

7.9K

Likes

544

Comments

Selling · SaaS › Marketing Tool

Lauren Meisner https://laurenmeisner.com ↗

Why it worked

The creator leverages her own experience as a founder and her podcast network's partnership with Brita to provide an authentic perspective on the brand's marketing strategy. By highlighting the brand's support for her startup and their successful reach to Gen Z, she builds credibility and trust with her audience.

Summary

The creator discusses how Brita has been a supportive client for her startup and how their new ambassadorship with Millie Bobby Brown is helping them gain cultural relevance with Gen Z. She highlights the importance of finding brands that invest in creators and are excited to experiment.

Structure

1Introduction of Brita and Millie Bobby Brown partnership
2Discussion of Brita's support for the creator's startup
3Explanation of Brita's strategy to reach Gen Z
4Creator's excitement for the partnership and future collaboration

Product placement

The video features Brita water filters and mentions Millie Bobby Brown as their new ambassador. The creator also discusses her own startup and how Brita has been a partner.

On-screen text

BRITA 💙 MILLIE BOBBY BROWN for BRITA, I was so excited to see the announcement this week that Millie Bobby Brown is their new ambassador. For the BRITA that I know, this makes perfect sense. I own a Gen Z podcast network and for the past year and a half, Brita has been one of our biggest brand partners. Anyone who's built a business knows how important it is in those early startup years to really find those brand partners who are down to take a chance on you and excited to experiment. BRITA has been that for us and it's so exciting to see the work that we've done with them in youth media seems to be translating to a global level. Gaining cultural relevance with a new demographic, especially Gen Z is really tough. So a relevant celebrity ambassadorship like this tells Gen Z, we're investing in you beyond a TikTok strategy. BRITA is a brand that has supported my startup for over a year and a half now, and I'm so excited to support them in this new era. @mckennagraymusic 2 months ago Ooooh a Brita sponsorship 🔥 @Man-db026zy 2 months ago brita got me being a watermaxxing hydrationcell @jennywatts5937 3 months ago We stan Brita for supporting the pod! ❤️❤️ @mcfaddenxcx 3 months ago In this house we love brita @carnivillas4270 3 months ago Brita as a sponsor is honestly goals 🤩 so excited for this episode