I wish I was a teenager in 2020

@coldestjoel

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SoundTikTok sound · original sound - coldestjoel

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coldestjoel

The weatherman of marketing. Social strategist and creator breaking down the 'why' behind what's viral, and what's next. 💡

Why it worked

The video taps into a current cultural trend (2020 nostalgia) and explains its marketing implications, making it relevant and informative for a broad audience interested in culture and marketing.

Summary

This video discusses the trend of 2020 nostalgia, explaining how brands are leveraging this sentiment for marketing purposes. It highlights how younger generations are becoming nostalgic for events and aesthetics from 2020, even if they didn't fully experience them at the time.

Structure

1Introduction to 2020 nostalgia
2Examples of 2020 cultural moments
32020 being repackaged as an aesthetic
4Brands capitalizing on nostalgia
5

Original caption

Why Gen Alpha is obsessed with 2020, and nostalgia marketing is the trend to watch in 2026 #marketing #genalpha #culture #2020 #nostalgia

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TikTok: it appears as a platform where content is shared and consumed. Removing it would change the context of the video. Zoom: it appears as a video conferencing platform. Removing it would change the context of the video. Netflix: it appears as a streaming service logo. Removing it would not change the video. Roblox: it appears as a game platform logo. Removing it would not change the video. Among Us: it appears as a game character. Removing it would not change the video. Pop It: it appears as a fidget toy. Removing it would not change the video. Dunkin': it appears as a coffee and donut shop logo. Removing it would not change the video. Gap: it appears as a clothing brand, and its comeback is discussed. Removing it would change the video. Adidas: it appears as a sportswear brand, and its marketing campaign is discussed. Removing it would change the video. Monster Energy: it appears as a canned beverage. Removing it would not change the video. Spotify: it appears as a music streaming platform, and its year-end recap feature is shown. Removing it would not change the video. EOS: it appears as a lip balm brand. Removing it would not change the video. Vine: it appears as a social media platform logo. Removing it would not change the video. Tumblr: it appears as a social media platform logo. Removing it would not change the video.

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On-screen text

I wish I was a teenager in 2020 THE RISE OF 2020 NOSTALGIA *from a global strategist* a bag of air from 2020... Gen Alpha is obsessed with 2020. 2020 was 2020 days ago btw.. IS MONOCULTURE DEAD? Considering Gen Z were born sometime between 1997 to 2006, 37% say they feel nostalgic for the 1990s - a decade when some were very young, and others weren't even born yet. if because this was taken during covid 19 bike rides June 18th 2020 for an era they never fully experienced, i.e. Gen Alpha in 2020 me when i see 2020 nostalgia tiktoks bc ill never be 14 with indefinite free time again. adopting the memory through internet culture and brand campaigns. Companies know this. Millennials had Tumblr, Gen Z had Vine. You're seeing comments from people reminiscing about the pre AI internet 6 years ago this week we went into our first lockdown btw if I was a brand, I'd get ready for this to go mainstream. Have you noticed the nostalgia boom? 15 year olds wishing they could have been teens in 2020 is insane to me. Follow along for more creative insights from me, WHAT'S NEXT? GEN ALPHA & 2020 NOSTALGIA Because nostalgia has never been more about lived experiences. @coldestjoel Get in touch to book a keynote or strategy project Follow along for more creative insights from me, Joel, the weatherman of marketing.

Transcript

Gen Alpha is obsessed with 2020. The face masks, the lockdown, Tiger King, the zoom calls. I'm so glad I documented 2020. 2020 is being repackaged as an aesthetic. similar to 2016 last year, which I predicted. We're seeing a huge shift in nostalgia marketing. Brands are spending millions selling you a romanticised version of the past because it's profitable. Gap's comeback is fueled by 90s nostalgia. Adidas just spent $50 million on a World Cup campaign de-aging David Beckham. so you felt nostalgic seeing him younger. people are mourning monoculture, and the 2020 pandemic was arguably the last universal cultural experience. 2020 was 2020 days ago btw.. From a marketing perspective, nostalgia is one of the most reliable trends you can predict. An entire generation can be nostalgic Considering Gen Z were born sometime between 1997 to 2006, 37% say they feel nostalgic for the 1990s - a decade when some were very young, and others weren't even born yet. if because this was taken during covid 19 bike rides June 18th 2020 for an era they never fully experienced, i.e. Gen Alpha in 2020 me when i see 2020 nostalgia tiktoks bc ill never be 14 with indefinite free time again. adopting the memory through internet culture and brand campaigns. Companies know this. Millennials had Tumblr, Gen Z had Vine. You're seeing comments from people reminiscing about the pre AI internet 6 years ago this week we went into our first lockdown btw if I was a brand, I'd get ready for this to go mainstream. Have you noticed the nostalgia boom? 15 year olds wishing they could have been teens in 2020 is insane to me. Follow along for more creative insights from me, Get in touch to book a keynote or strategy project Joel, the weatherman of marketing.