things I wish influencers knew

@katiesteckly

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Why it worked

The post provides actionable advice and insights into the influencer industry, framed from the perspective of an experienced creator. This relatable and informative content likely resonated with both aspiring influencers and their audience, encouraging engagement and shares.

Summary

The creator shares advice for influencers on how to better engage their audience and work with brands. Key points include avoiding PR hauls, focusing on authentic content over a curated grid, and not being afraid to post more often.

Structure

1Introduction: Things influencers should know
2Point 1: Avoid PR hauls, focus on organic sharing
3Point 2: Prioritize supporters over haters
4Point 3: Focus on actual content, not just aesthetics
5Point 4: Don't be afraid to post more
6Conclusion: What do you wish influencers knew?

Product placement

The creator mentions and shows several camera products (Sony camera, Fujifilm X100VI, Insta360 Ace Pro) that they have used or received for review, but these are incidental to the main message about influencer best practices.

Original caption

I’m not just a creator, I’m also a fan & follower of many influencers myself, and here’s just a few things I think more influencers should know 💖 let me know what you’d add to the link in the comments!

More from @katiesteckly

Their other posts in the index, biggest breakout first.

Call to action

what do you wish more influencers knew?

On-screen text

things I wish influencers knew (as a full-time content creator myself) 01 No one wants to watch your PR hauls (and brands don't want you do them). Positioning a brand's product as just one of the many things you received this week is not really the special treatment the brand was hoping for when they sent it to you. And sharing it as a "haul" with your audience is more likely to make them resentful of you, than interested in buying the products. (brands would rather you try the product, fall in love with it, and organically* share about it with your audience) *not gifted, bought this second hand lol *with a disclosure it's gifted of course I know it feels so fun and cool to get free stuff (especially the first time!) but just remember how it will be received by your audience Insta360 Ace Pro *this one was sent to me for review haha 02 If you spend more time addressing your hate comments than replying to the followers who actually support you, your audience is going to get annoyed. 03 No one is focused on your perfectly branded Instagram grid, or precisely worded bio. They connect with you in your actual content, so focus more on that. 04 You're not annoying anyone by posting more often! You are the only person who sees every single thing you post - everyone else is popping in and out as their algorithm serves up your posts. Don't be scared to post. what do you wish more influencers knew?