If you're a parent who is struggling, this is for you...

@svp.of.global.brands

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Why it worked

The video uses a relatable, humorous premise about parenting and leverages the 'stitch' feature to create a clear, visual 'before and after' transformation that resonates with the target audience.

Summary

The creator stitches a video of himself from three years ago to show how much he has aged due to parenting. He uses the contrast to make a humorous point about the toll of raising children.

Structure

1Creator stitches an old video of himself
2He comments on the difficulty of parenting
3He shows his current appearance to contrast with the past
4He delivers a punchline about aging

On-screen text

If you're a parent who is struggling, this is for you... Stitch incoming... I don't know who needs to hear this but you probably can't because these kids won't shut the fuck up Parents This is how they age you

Transcript

I don't know who needs to hear this but you probably can't because these kids won't shut the fuck up. Parents let this be a lesson. I made that video three years ago. This is how they age you.