I know I've posted about this before and I made the joke about like, I know PETA wants me to question whether or not we should be eating these animals.

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PETApeta.org

PETA exposes animals suffering in laboratories, in the food industry, in the clothing trade, and in the entertainment industry.

Why it worked

The creator uses a nostalgic, controversial image to spark a humorous and logical critique, which encourages engagement through debate and curiosity.

Summary

The creator discusses a PETA billboard from the early 2000s that asks where people draw the line between pets and food. He critiques the billboard's layout and the arbitrary ordering of the animals shown.

Structure

1Introduction of the PETA billboard
2Critique of the billboard's logic
3Questioning the order of animals
4Call for an explanation from PETA

Product placement

The PETA billboard is the central subject of the video, shown as a screenshot on the screen throughout the entire duration.

Original caption

The only plausible explanation is that someone changed the order so that it would be tall-short-tall @peta can anyone confirm? #myromanempire #peta #2000snostalgia #millennial #genx

More from @svp.of.global.brands

On-screen text

All animals want to live... PET -> -> -> -> -> -> -> FOOD Where do you draw the line? Fundraiser Billboard Visit > Save World Animal Day!

Transcript

I know I've posted about this before and I made the joke about like, I know PETA wants me to question whether or not we should be eating these animals, but instead all it makes me think is what a horse tastes like. But I just can't stop thinking about it. Because the thing, the thing that gets me the most about it is that it's just bad data visualization. I can't, I can't even begin to imagine why these animals are in the order in which they are. Why is duck all the way over here? Is duck the most universal food? Is it the most food of all the foods? Because I would eat, I would argue more people eat chickens than eat cows. I think the chicken is the most food. Why is the golden retriever more food than the basset hound? They're both dogs. There cannot be a rhyme or reason to in to the order of these. Someone from PETA, whoever created this billboard, we need answers. Why are these in the order in which they are?