Really?

@freewater.io

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Selling · Other Product

FreeWaterseen in 14 videos →https://www.freewater.io ↗

Why it worked

The video leverages the 'free' hook to stop the scroll, then immediately provides a satisfying, altruistic explanation that makes the viewer feel good about the brand.

Summary

A person hands out free bottles of water to passersby in a public park while explaining the company's business model. The water is free because the packaging features advertisements, and a portion of the proceeds is donated to charity.

Structure

1Passerby asks if the water is really free
2Creator explains the ad-supported business model
3Creator explains the charitable donation component
4Passersby accept the free water
5Creator continues handing out bottles

Product placement

FreeWater bottles are the central focus of the video, being handed out to people.

On-screen text

Original caption

Yea it’s always free 😉 #freewater #free #water #fyp #fypシ #fypage #foryoupage #4u #help #share #newtrend #future #Tech #Love

More from @freewater.io

Their other posts in the index, biggest breakout first.

Really?

Transcript

Really? Yeah, we're the world's first free beverage company. It's always free. The ads on the packaging pay for everything, including a 10 cent per bottle donation to charity. Thank you. Thank you. Yeah, have a good day. Yeah, I mean I already have a look at that. I'll take an extra one. Thank you. You're welcome. I'll take two. Of course. Thank you. Have a good day.