Bake With Me

@caitscookiess

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Selling · Ecom Product

Cait's Cookiesseen in 10 videos →https://linktr.ee/caitscookiess ↗

Why it worked

The video provides a satisfying, behind-the-scenes look at a busy baker's day, showcasing the volume and variety of cookies produced. The creator's organized approach and clear call to action for pre-orders create a sense of urgency and direct engagement.

Summary

A home baker documents her 10-hour baking day, preparing 500 cookies for her business. She meticulously plans her schedule, bakes various cookie flavors, and shares details about her ordering process and popular cookie types.

Structure

1Waking up and assessing the cookie dough
2Planning the baking schedule
3Baking the first batch of cinnamon roll cookies
4Decorating and preparing subsequent batches
5Addressing customer inquiries about pop-ups
6Baking and finishing chocolate chunk cookies

Original caption

10 hour bake shift with me 👩‍🍳 Available for pre order in the GTA/ Markham every Monday @ 9pm on my ig @caitscookiess 🍪 #cookies #homebakers #BakeWithMe #bakingbusiness #cookiebusiness

More from @caitscookiess

Their other posts in the index, biggest breakout first.

7Icing cinnamon roll cookies and multitasking

8Completing the 10-hour baking marathon

Product placement

Cait's Cookies (on apron) - this is the brand name of the creator's cookie business. It appears on the creator's apron. Removing it would not change what happens in the video. @caitscookiess (on screen text and spoken) - this is the Instagram handle for the creator's cookie business. It is used to direct viewers to pre-order. Removing it would change how viewers can order. Cait's Cookies (on screen text) - this is the brand name of the creator's cookie business. It appears on the creator's apron. Removing it would not change what happens in the video.

Call to action

Pre Order Monday @9pm on caitscookies.com

On-screen text

Bake With Me As a 21 year old Home Baker a fridge full so long it takes 500 kitchen I'm a when it comes cookie business so I like everything including which cookie flavor to be baked 7:00 am right on time and cinnamon roll this morning as they're finished cool before getting glaze every batch in the oven takes 13 minutes time I have between trays going in I use to decorate and get 9 am the next trays people have been if I'm doing in Toronto or the GTA for now Markham/ GTA pre order every Monday @ 9pm on ig @caitscookiess out with weekly every Monday at nine PM in now I'm baking 11 am butter cookies extra chocolate on as soon as so it melts and then I with melted salt which is honestly I'm not sure but my brown chocolate chunk cookies a best seller normally all my flavors are ordered pretty evenly a lot of few their boxes or even ordering by twelve PM 12 pm I finally to start icing cookies where bake day multitasking mode I only minutes between each bake so after I 3 pm circle cookies transfer trays and get the next I'll finally have maybe five to 10 cookies timer is already going off again 10 hour day say all 500 cookies are baked let me know guys want to next week

Transcript

I woke up at 7 AM to a fridge full of cookie dough so let's see how long it takes to bake all 500 from my home kitchen. I'm a little crazy when it comes to organizing my cookie business so I like to pre-plan everything including which cookie flavor to be baked and at what time. It's 7:00 AM, so we are right on time and cinnamon roll is first up this morning because as soon as they're finished, they need to cool before getting glazed. Every batch in the oven takes 13 minutes, so any spare time I have between trays going in and out, I use to decorate and get the next trays ready. A lot of people have been asking if I'm doing pop-ups in Toronto or the GTA for now. Markham/ GTA pre order every Monday @ 9pm on ig @caitscookiess. Out with weekly pre orders every Monday at nine PM in Toronto. Now I'm baking. Butter cookies. They get extra chocolate on top as soon as they come out of the oven so it melts and then I sprinkle them off with melted salt, which is honestly the best. I'm not sure when this happened, but my brown chocolate chunk cookies have been such a best seller lately. Normally all my flavors are ordered pretty evenly, but I've noticed a lot of people adding a few chocolate chunks to their boxes or even ordering a full box of them. By 12 PM, I finally have some time to start icing cookies. This is where bake day turns into full multitasking mode. I only have a few minutes between each bake. So after I roll up dough, circle cookies, transfer trays and get the next batch ready, I'll finally have time to decorate maybe five to 10 cookies before the timer is already going off again. So after a 10 hour day, I can officially say all 500 cookies are baked. Let me know what flavors you guys want to see me bake next week.