Why it worked
The creator's strong, opinionated reaction to a seemingly mundane in-flight advertisement likely resonated with viewers who have experienced similar, perhaps annoying, marketing placements. The use of a well-known movie title also adds a layer of cultural reference.
Summary
The video critiques a marketing promotion for "Devil Wears Prada" displayed on a flight's entertainment system, showing a flight path over the US with a red stiletto heel icon marking the route. The creator finds the promotion "beyond stupid" and "kinda cvnty."
Structure
- 1Critique of a marketing promo
- 2Visual of flight path with product icon
- 3Creator's negative reaction
Product placement
The "Devil Wears Prada" promotion is displayed on a flight's entertainment system, showing a flight path from Los Angeles to an unspecified destination, marked with a red stiletto heel icon.
On-screen text
this marketing promo for
devil wears prada on my
flight is beyond stupid but
also kinda cvnty???
Los Angeles
Oregon
Yellowstone Caldera
9203 ft
Idaho
Wyoming
Salt Lake City
Utah
Nevada
Sierra Nevada
California
Las Vegas
LAX
Arizona
New Mexico
Landing in 1h 37min
Denver
Colorado
South Dakota
Nebraska
Kansas
Oklahoma
Ciudad Juarez
Texas