The best AE I ever worked with didn't use traditional sales tactics

@sellthatsaas

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Sell That SaaS Communityseen in 9 videos →https://sellthatsaas.io/community ↗

Why it worked

The video provides high-value, relatable professional advice that builds authority, making the subtle promotion of the creator's community feel like a natural extension of the content.

Summary

The creator shares a story about a top-performing sales representative who achieved success through authenticity and dedication rather than traditional sales tactics. He highlights the rep's unorthodox approach, such as sending emails late at night to demonstrate commitment to clients.

Structure

1Introduce the top-performing sales rep
2Describe his unconventional appearance and personality
3Explain his unique approach to client communication
4Reveal the secret to his success: genuine dedication
5Conclude with a call to action for more sales tips

Product placement

The creator promotes his 'Sell That SaaS' community by providing actionable sales advice and using a CTA to follow for more tips, which leads to his bio link.

Original caption

Best AE I’ve ever worked with didn’t follow a playbook, he wrote his own #sales #saas #ae #salestips #fypシ

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On-screen text

The best AE I ever worked with didn't use traditional sales tactics The best sales rep I ever worked with and who was number one in the organization, was tatted from head to toe, super chill. Earrings, piercings. And he was just the most relatable, nice, amazing guy that clients loved. His sales style was totally different from everyone else's. He wasn't very by the book, he was more unorthodox. But he still understood sales and he was a Hustler. And one of the things he did was he would send emails to clients at like 10:30 or 11 at night. The dude always worked and would send emails so late in the night. I asked him one time, I said, hey, why do you always send emails so late? And he said, it shows the client I'm more dedicated than the previous rep they're talking to or the other vendor. I'm like, Dang. And he would just close. And there was no weird sales methodology he uses, there was no hardcore sales tactics. He was just so bought into the product, so bought into the company, and he had enthusiasm, and he had character, and he was a number one rep in the company. Follow for more software sales tips

Transcript

The best sales rep I ever worked with and who was number one in the organization, was tatted from head to toe, super chill. Earrings, piercings. And he was just the most relatable, nice, amazing guy that clients loved. His sales style was totally different from everyone else's. He wasn't very by the book, he was more unorthodox. But he still understood sales and he was a Hustler. And one of the things he did was he would send emails to clients at like 10:30 or 11 at night. The dude always worked and would send emails so late in the night. I asked him one time, I said, hey, why do you always send emails so late? And he said, it shows the client I'm more dedicated than the previous rep they're talking to or the other vendor. I'm like, Dang. And he would just close. And there was no weird sales methodology he uses, there was no hardcore sales tactics. He was just so bought into the product, so bought into the company, and he had enthusiasm, and he had character, and he was a number one rep in the company.