My experience selling software to Sweden

So selling to Sweden is actually kind of amazing. So number one, they're very direct, and from what I've seen they typically have budget. But what you have to look out for is they typically will want to trust or work with vendors in their region. So a lot of times when I'm pitching to a Swedish company, they're often evaluating me with someone local, because in the Swedish market, at least from what I've sold into, a lot of it is hyper localised. So if they are debating going to a U. S. Vendor versus a Swedish vendor, the U. S. Vendor a. K. A. Me and typically the software I sell needs to be much stronger. In my experience selling to Sweden, they're also typically very friendly. Multiple calls. I pretty much have full Swedish itineraries after talking to them and basically saying, hey, what should I do? How do you guys like Sweden, you know? And they're very interested in, like, where I live, so I live in Arizona and it's very beautiful, and a couple times I've even, like, taken the computer out and shown the teams. Like, yeah, this is my background, you know, mountains, trees, and like, it kinda brings like a level of curiosity from both, as I'm interested in what life is like in Sweden, and they're very interested in what life is like, especially out west in America. So that's my experience. Uh, very positive experiences and typically amazing clients.