EXCITING NEW BRANDS COMING TO ULTA 🥺✨

@kileekearns

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Ulta Beautyseen in 2 videos →

Why it worked

The video taps into the excitement around new beauty product launches at a popular retailer, Ulta. By highlighting specific brands and products with personal endorsements and addressing common skincare concerns, the creator creates relatable and shareable content for beauty enthusiasts.

Summary

The creator excitedly announces three new beauty brands coming to Ulta: Being Frenshe, Byoma, and Kevyn Aucoin. She highlights specific products from Being Frenshe and Byoma, emphasizing their suitability for dry and acne-prone skin, and expresses anticipation for Kevyn Aucoin's makeup line, known for its quality and artistry.

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Original caption

NEW BRANDS GOING TO ULTA🚨 what do you guys think about these new brands and products coming to @Ulta Beauty 👀?? @BEING FRENSHE @byoma ACNE line @Kevyn Aucoin #newmakeup #ultabeauty #affordableskincare #makeupfavorites #byoma