ulta restocks + things I want to try

@jaimesskin

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SoundTikTok sound · original sound - jaimesskin

Promoted product

Ulta

Why it worked

The video leverages social proof by highlighting trending products and influencer recommendations, creating a sense of FOMO and desire for the featured items. The creator's personal excitement and relatable shopping experience encourage viewer engagement and potential purchases.

Summary

The creator visits Ulta to restock on some items and try new products that have been recommended to them. They showcase several beauty products from brands like CÉCRED, The Ordinary, MediCube, MAC, SACHEU BEAUTY, Anastasia Beverly Hills, and NARS, expressing excitement to try them.

Structure

1Introduction and Ulta haul announcement
2Showcasing CÉCRED heat activated silk glaze
3Showcasing The Ordinary lip serum and lash/brow serum
4Showcasing MediCube pore pads
5Showcasing MAC strobe creams
6Showcasing SACHEU BEAUTY lip stains and Anastasia Beverly Hills brow gel
7Showcasing NARS concealer

Original caption

guys I’ve never been influenced to the point of leaving my house and buying something 😭 and the model I’m talking about is @maartje

More from @jaimesskin

Product placement

Ulta: a beauty retailer where products are sold. This is where the creator shops. It merely appears. CÉCRED: a brand of hair products. The creator shows a heat activated silk glaze product from this brand and states it's popular. It acts. The Ordinary: a brand of skincare products. The creator shows a lip serum and a lash and brow serum from this brand and describes their benefits. It acts. MediCube: a brand of skincare products. The creator shows a pore pad product from this brand and states they love it. It acts. MAC: a brand of makeup products. The creator shows strobe creams from this brand and states they are the reason they came to Ulta. It acts. SACHEU BEAUTY: a brand of makeup products. The creator shows lip stains from this brand and states they want to try them. It acts. Anastasia Beverly Hills: a brand of beauty products. The creator shows a brow freeze gel from this brand. It acts. NARS: a brand of makeup products. The creator shows a complete concealer from this brand. It acts.

On-screen text

ulta restocks + things I want to try

Transcript

Come with me to Ulta because I have been influenced and I need to restock on some things. I feel like every event I've been to recently, everyone's been talking about this heat activated silk glaze, so I need to try it. Who activated silk glaze, so I need to try it. Two things that are gonna change your natural look. Game. Lip exfoliating serum makes your lips so soft. Lash and Brow Peptide Serum enhances your eyes so much without wearing mascara. I love these. These are the reason that I literally came here. I saw a video of this beautiful model getting ready for a casting call, and when she put this on her skin, it was literally jaw dropping. These lip stains I've been really wanting to try. I'm gonna try rose pink. This is a restock. Lastly, I want the complete concealer. I am so blessed. Should I do a first impression? Seriously, it will never feel normal to just go into Ulta, buy all of the things that I wanna try. Like, I'm not able to do any of this without you guys. I love you guys.