Why it worked
The video uses a relatable and humorous scenario of calling the wrong person, creating a moment of surprise and engagement. The clear mention of a refund promotion tied to an anniversary creates intrigue and encourages viewers to check out the brand.
Summary
A customer service representative calls a customer to inform her about a refund for her order, but it turns out to be the wrong person. The video ends with the Funkie logo, celebrating their 10th anniversary and a refund promotion.