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if you're planning to launch a fashion brand stop scrolling for 30 seconds this idea could change how you launch your brand and trust me you want to save this for later because you're going to need it hi I'm Gift Emmanuel I'm a brand strategist and social media manager with over three years experience and if I were launching a fashion brand today I wouldn't start with influencers with a fashion show or with a countdown post I'll take one outfit and give it to 20 completely different people a student a banker a photographer a creative director a barber a tech founder anybody then I would ask each person to style that same outfit in their own way why because people don't buy clothes because they are clothes they buy clothes because of how those clothes make them feel and when people see 20 different people wearing the same outfit in 20 different ways they start seeing themselves in the brand before you've even you've already shown that your pieces can fit different personalities different lifestyles and different identities and that's how you create conversations before you even start creating customers so if you're launching a fashion brand soon make sure you save this idea you'll thank me later and follow me for more creative brand and marketing ideas