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20.1Talking HeadHow-To hook
Hook
If you are planning to launch a brand,
@thegiftemmanuel
10.1K followers · usually 940 views a post
Views
18.6K
Likes
2.4K
Comments
18
Shares
279
Why it worked
The video uses a common pain point for new entrepreneurs (brand building) and offers a counter-intuitive but valuable piece of advice. The visual montage of aspirational products and confident individuals likely resonates with the target audience, making the advice more impactful.
Summary
The video advises aspiring brand owners not to try to appeal to everyone, but instead to focus on creating a brand that resonates with a specific target audience. It suggests that aiming for universal appeal can make a brand forgettable, while targeting the right people creates a stronger connection.
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Transcript, structure and on-screen text
6 beats, a 148-word transcript and 41 lines of on-screen text — the parts you need to write your own version.
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Original caption
One thing I’d never do if I was launching a brand? Try to make everyone like it It sounds like the right thing to do, but it’s usually why a lot of new brands end up looking and sounding like everybody else Not everyone is supposed to connect with your brand. The people you actually want should see it and think, Yeah… this feels like it’s for me. That’s a much better place to build from. Save this for when you’re ready to launch #brandstrategy #brandpositioning #smallbusinessowner #branding #businessgrowth
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