if you're thinking of launching a wig

@thegiftemmanuel

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SoundTikTok sound · original sound - thegiftemmanuel

Promoted product

Hairbangz

Why it worked

The video offers a contrarian and practical approach to marketing, focusing on long-term product performance rather than just initial aesthetics. This resonates with viewers looking for genuine value and proof of quality, differentiating the brand from competitors.

Summary

The creator suggests that instead of focusing on initial aesthetics when launching a wig brand, businesses should prioritize demonstrating the long-term durability and quality of their products. She proposes giving a wig to a customer to wear for a month and documenting its condition throughout that period as a more effective marketing strategy than traditional photoshoots.

Structure

1Introduction and hook about launching a wig brand
2Critique of typical wig brand marketing (day 1 focus)
3Proposal: test wig durability over a month
4Demonstration of documenting the wig's wear over time
5

Original caption

Everyone knows every wig looks good on day 1 but the real test is what happens after the photoshoot, after the ring light, after the perfect install. That’s why i wouldn't launch a wig brand with pretty pictures instead i'd launch it with proof. Save this if you're building a hair brand. You will thank me later ☺️ #wigbusiness #hairbrand #brandstrategy #contentmarketing #smallbusinesstips

More from @thegiftemmanuel

Product placement

The video features "Hairbangz" branded shopping bags and packaging, and the creator discusses the concept of launching a wig brand. The product being sold is wigs.

Call to action

Save this if you're building a hair brand.

On-screen text

if you're if you're thinking of launching a wig save this because this idea is actually too good to forget. hi hi I'm Gift Emmanuel and if I were launching a and if I were launching a wig brand today I would not start with a photoshoot in fact I would not even don't worry hear me out every wig brand every wig brand shows us how their wig looks on day one when they just newly installed when the curls are still fresh when the makeup is there of course it looks good right but what I really what does it look like after 30 days so here's what I would do I would give the wig and tell her to wear it for and tell her to wear it for a month I'm not doing this I'm doing it for real life she has to wear it to work she has to wear it to church she has to wear it to one bed she has to wear it to Lagos she has to wear it on the day that she feels stressed she has to wear it on the day that even unbothered about our then I will document day 1 day 7 day 15 day 22 and day 30 because if that wig still after a whole month of real life you have already proven more than any photoshoot or any launch could ever do and that's the thing because most brands are busy selling beauty that's what they are focusing they are selling the air but I would rather sell proof because see in a market where our wigs are the best the brand that actually that their wig is the best they are the ones that would win now if you're building a brand make sure you save this idea because you might need it one day toodles

Transcript

if you're thinking of launching a wig brand save this video because this idea is actually too good to forget. Hi, I'm Gift Emmanuel and if I were launching a wig brand today, I would not start with a photoshoot. In fact, I would not even launch immediately. Don't worry, hear me out. Every wig brand shows us how their wig looks on day one when they just newly installed, when the curls are still fresh, when the makeup is there of course, it looks good, right? But what I really want to know is what does it look like after 30 days? So here's what I would do. I would give the wig to one woman and tell her to wear it for a month. I'm not doing this for content. I'm doing it for real life. She has to wear it to work, she has to wear it to church, she has to wear it to one bed, she has to wear it to Lagos, traffic. She has to wear it on the day that she feels stressed. She has to wear it on the day that she's even unbothered about her hair. Then I will document the whole thing. Day one, day seven, day 15, day 22 and day 30 because see, if that wig still looks amazing after a whole month of real life, you have already proven more than any photoshoot or any launch could ever do. And that's the thing because most brands are busy selling beauty, that's what they are focusing on. They are selling the air, but I would rather sell proof. Because see, in a market where everybody is saying our wigs are the best, the brand that actually shows that their wig is the best, they are the ones that would win. Now if you're building a hair brand, make sure you save this idea because you might need it one day. Toodles.