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if I were launching a jewelry brand today this is exactly what I would do. Hi, my name is Gift Emanuel and I'm a brand strategist and social media manager with over 3 years experience. So you need to save this because you are going to need it. Now, I would not start by asking people to come and buy my jewelry. No, I would not post coming soon. No, I would create a collection that nobody could actually buy. Now I know it sounds crazy, I know, but I need you to hear me out. Instead of putting a price tag on the piece, I would just write three words: not for sale. Then, I would tell people, if you want one, don't send me money. Tell me about the biggest promise you've ever made to yourself and that you actually kept. Maybe it was leaving a toxic relationship. Maybe it was putting yourself through school. Maybe it was starting a business when people told you no. Maybe it was choosing yourself for the first time. Now, people will begin to share their stories, not because they want jewelry, but because they finally have a reason to tell the world who they became. And I'm going to choose a few winners right? Maybe three, maybe five. And these are stories that actually stays with me now. And I'm going to send it to them and give it to them. Now my going to be associated with luxury. It's going to be associated with resilience, with courage, with becoming. And that's the difference between a brand that people buy and a brand that people believe in. Now if you want me to come up with a unique out of the box launch idea for your brand, all you have to do is send me a DM or click the link in bio.