strawberry sprinkles

@laneige_us

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Promoted product

LANEIGE GLACE CRAZE

Discover LANEIGE's full collection of top-rated Korean skin care and makeup, featuring exclusive water based ingredients that deliver fast and noticeable results.

Why it worked

The video effectively uses visually appealing swatches and clear on-screen text to showcase product variety, prompting viewer engagement through a direct question about preference.

Summary

The video showcases five different shades of LANEIGE Glaze Craze lip gloss, swatched on a white surface. Text overlays identify each shade, and the video ends with a question asking the viewer which shade they would choose.

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Transcript, structure and on-screen text

4 beats and 7 lines of on-screen text — the parts you need to write your own version.

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Original caption

Testing out which shade of Glaze Craze is coming with us this summer. ☀️💋 Here’s why Glaze Craze is ready for every summer plan on the calendar (and the spontaneous ones, too): ✨ Powered by Polyglutamic Acid (a hydration powerhouse that holds up to 5x more moisture than Hyaluronic Acid) ✨ 96% agreed lips looked plumped and felt pillowy* ✨ 12-hour hydration* Now the only question is: which shade is making it into your summer bag? ✨ Shop Glaze Craze and your go-to summer lippies @sephora, #sephora @Kohl’s, @Amazon, @Amazon Beauty and our site. *1Instrumental result, 30 women, after 1 use #laneige #kbeauty #glossylip #summerskincare