LANEIGE

@laneige_us

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SoundTikTok sound · original sound - laneige_us

Promoted product

LANEIGE Bespoke Lip Sleeping Mask Swirl

4 videos2 creators

Why it worked

The video uses a visually appealing, almost whimsical animation to showcase the product customization process. The "machine" aesthetic and the swirling colors create a sense of novelty and intrigue, making the product desirable.

Summary

This video showcases the creation of a custom LANEIGE Lip Sleeping Mask Swirl. The process involves selecting flavors and then dispensing two colored creams into a jar, creating a swirled effect.

Structure

1Machine interface with flavor options
2Dispensing two colored creams
3Filling a jar with swirled mask
4Product moving on a conveyor
5

Original caption

Mix your mask. Make it yours! 💫🍭🍓 Your favorite Lip Sleeping Mask is getting a custom twist, inspired by the scents you love and the moments that make them yours. Coming soon, exclusively to @Amazon @Amazon Beauty #LANEIGE #KBeauty #Amazon #LANEIGEbespoke #LipSleepingMask

More from @laneige_us

Product placement

LANEIGE: ACTS - it is the brand of the lip sleeping mask being created and shown. Removing it would change what happens in the video. LANEIGE bespoke: ACTS - it is the name of the specific product being created and shown. Removing it would change what happens in the video. Amazon: APPEARS - it is mentioned as a retailer. Removing it would not change what happens in the video. Amazon Beauty: APPEARS - it is mentioned as a retailer. Removing it would not change what happens in the video.