it was never just a trend for us

The video uses a visually appealing and unexpected decoration (sprinkles) on a well-known beauty product, creating a unique and attention-grabbing aesthetic. This novelty, combined with the implied effectiveness of the product, likely resonated with viewers interested in beauty trends and satisfying textures.

The video showcases the LANEIGE Lip Sleeping Mask, decorated with colorful sprinkles, presented as a desirable lip treatment. The creator emphasizes that this product is more than just a trend for them, highlighting its effectiveness for soft, smooth, and hydrated lips.