it was never just a trend for us

@laneige_us

1.3M followers · usually 10.5K views a post

Views

1.2M

Likes

42.3K

Comments

746

Shares

3.4K

SoundTikTok sound · original sound - laneige_us

Promoted product

LANEIGE LIP SLEEPING MASK

Discover LANEIGE's full collection of top-rated Korean skin care and makeup, featuring exclusive water based ingredients that deliver fast and noticeable results.

6 videos2 creators

Why it worked

The video uses a visually appealing and unexpected decoration (sprinkles) on a well-known beauty product, creating a unique and attention-grabbing aesthetic. This novelty, combined with the implied effectiveness of the product, likely resonated with viewers interested in beauty trends and satisfying textures.

Summary

The video showcases the LANEIGE Lip Sleeping Mask, decorated with colorful sprinkles, presented as a desirable lip treatment. The creator emphasizes that this product is more than just a trend for them, highlighting its effectiveness for soft, smooth, and hydrated lips.

Structure

1Product reveal with sprinkles
2Text overlay: 'it was never just a trend for us'
3Scooping product with a spatula

Original caption

We’re obsessed with dot cakes too… but this one’s for your lips. 🍰 Lip Sleeping Mask is the overnight lip treat that leaves lips soft, smooth, and hydrated by morning. Shop Lip Sleeping Mask @sephora, #sephora#sephora @Amazon, @Amazon Beauty, @The Grove and our site. 💋 #LANEIGE #KBeauty #dotcake

More from @laneige_us

Product placement

LANEIGE LIP SLEEPING MASK (Vanilla) ACTS - it is a lip treatment product that is applied to the lips to hydrate them. Removing it would change the video as it is the subject of the video. LANEIGE (brand name on product) APPEARS - it is the brand name of the product. Removing it would not change what happens in the video.