clearing our brains before tonight's episode

@laneige_us

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SoundTikTok sound · original sound - laneige_us

Promoted product

LANEIGE LIP SLEEPING MASK

Discover LANEIGE's full collection of top-rated Korean skin care and makeup, featuring exclusive water based ingredients that deliver fast and noticeable results.

6 videos2 creators

Why it worked

The video uses a visually appealing and satisfying ASMR-like technique of frothing a lip mask, combined with a popular product and a relatable hook about preparing for an 'episode'.

Summary

The video shows a person using a frother to mix a Laneige Lip Sleeping Mask with an Açaí Mango Smoothie scent. The mask is then applied to the lips, highlighting its hydrating properties.

Structure

1Show product and text overlay
2Introduce frother and mix mask
3Show mask texture
4Apply mask to lips

Original caption

Clearing our brains before tonight's finale episode…🥭💜🌴 Whisking up a tropical treat with the Açaí Mango Smoothie Lip Sleeping Mask. The season may be ending, but this lip hydration isn’t going anywhere.✨ Shop now in-store and online @sephora, #sephora at @Kohl’s, @The Grove and our site. . #LANEIGE #Kbeauty #sephora #LoveIsland

More from @laneige_us

Product placement

LANEIGE LIP SLEEPING MASK (ACAI MANGO SMOOTHIE): ACTS - The product is shown being mixed with a frother and applied to lips. Removing it would change what happens in the video. LANEIGE (box): APPEARS - A box for the product is shown in the background. Removing it would not change what happens in the video. Sephora: APPEARS - Mentioned in the caption as a place to buy the product. Removing it would not change what happens in the video. Kohl's: APPEARS - Mentioned in the caption as a place to buy the product. Removing it would not change what happens in the video.

Call to action

Shop now in-store and online @sephora, #sephora at @Kohl’s, @The Grove and our site.

On-screen text

clearing our brains before tonight's episode Mango Smoothie LANEIGE LIP SLEEPING MASK MASQUE DE NUIT ACAI MANGO SMOOTHIE ACAI MANGUE SMOOTHIE Net wt. 0.70 oz./ 20 g