I lost 60 lbs + & lost my closet + style

@sheeensworld

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SoundTikTok sound · String Quintet in E major, Op. 11, No. 5

Promoted product

Cotton On

3 videos3 creators

Why it worked

The video taps into relatable themes of personal transformation and style evolution, using a "rebuilding my closet" series format to encourage viewer engagement and anticipation for future content. The creator's personal story and practical styling tips make the content appealing and shareable.

Summary

The creator shares her journey of rebuilding her wardrobe after losing 60 lbs and her style. She showcases basic pieces from Cotton On, including pants and halter tops, and then moves on to dresses, highlighting their versatility and styling options. The video concludes by teasing a follow-up part.

Structure

1Introduction to weight loss and wardrobe change
2Showcasing basic pieces from Cotton On
3Styling dresses for different occasions
4Introducing a statement jacket

Original caption

rebuilding my closet pt 1 & I have all of it 🔗 in my shopmy 🫡🩵 #fashionbasics #lifeafterweightloss #cottonon @COTTON ON

More from @sheeensworld

Product placement

COTTON ON: ACTS - The creator buys and styles items from Cotton On, showcasing them as part of rebuilding her wardrobe. Removing this would change the video's focus on fashion and styling. The creator explicitly mentions buying items from Cotton On and shows them being worn.

Call to action

so follow along for part 2

On-screen text

I lost 60 lbs + & lost my closet + style my before / after taking almost all my closet to donate welcome to rebuilding my closet + style one by one and rediscover my style number 1 in my head is just getting some basics so I went to cotton on for that just to have pieces that in so many these two this little tie pants and this halter top and this halter top are both from cotton on and of course in black as well it is summer so the next category is gonna be dresses or down I thought this one was super cutie I wore this one the other day and I styled it with a big chunky belt and boots this one is just super easy to also dress up I could even see it as like a bikini cover up this dress is definitely my favorite I wore it to the cotton on event it is just the perfect white dress for summer you can dress up or down It's like one of those things that is just timeless does get chilly in LA during the summer (at night) when I saw this jacket I was like I have to have her wouldn't necessarily wear it with this dress but it's just so cute and perfect and like the perfect length an outfit maker let me know we started off the series strong these were basics that could be restyled in so many ways we're just getting started so follow along for part 2

Transcript

I have lost a bunch of weight and along with it my closet and style. I've lost my closet, taking almost all my closet to donate. I've lost my style, so welcome to the series where we rebuild my closet one by one and rediscover my style. Number one in my head is just getting some basics. So I went to Cotton On for that, just to have pieces that in so many ways. These two, this little tie pants and this halter top, and this halter top are both from Cotton On. And of course, in black as well. It is summer, so the next category is gonna be dresses. Or down. I thought this one was super cutie. I wore this one the other day and I styled it with a big chunky belt and boots. This one is just super easy to also dress up. I could even see it as like a bikini cover up. This dress is definitely my favorite. I wore it to the Cotton On event. It is just the perfect white dress for summer. You can dress up or down. It's like one of those things that is just timeless. Does get chilly in LA during the summer (at night). When I saw this jacket I was like, I have to have her. Wouldn't necessarily wear it with this dress, but it's just so cute and perfect and like the perfect length, an outfit maker. Let me know if you think we started off the series strong. These were basics that could be restyled in so many ways. We're just getting started. So follow along for part 2.