Hook

Their other posts in the index, biggest breakout first.
I doubled my following within the last couple weeks on Instagram and here is how I used Claude to do it. First, let's talk about what I don't think you should be using AI for. I don't think AI should be the creative director behind your page. It should not be writing hooks or scripts or anything like that for you. People who do that, one, is very, very obvious and how I'm able to spot it personally is there is like no emotions behind the words you're saying because you don't connect to those words. That is the muscle that you need to be working as a creative. You need to be writing your own scripts, you need to be strengthening your authentic voice. So here is how as a business analytics professional, because that is what I'm studying, AI should be used for: your data, for understanding what the numbers are saying, what is the story behind your data. How you're going to do that step by step, really easy, you're going to download Claude onto your desktop like an app and get Claude Cowork. By now, everyone should know what Claude Cowork is. If you don't, go on other deep dives for it. In order to get your data, you can obviously download it through Instagram, TikTok, or you can connect it to Apify, which is a scraper, which means it will go on the back end and gather all the data. If this sounds confusing, go on apify.com, create account, ask Claude chat how to install to Cowork. Literally ask Claude, how do I integrate Apify to Cowork? It'll walk you through step by step. Once you've done all that, there's a million and one prompts you can do. I think initially starting off, just try to identify what are the patterns in your page, what is working, what is not working. I'll give you an example. I started off my pages four or five years ago doing only fashion content and funny enough, through doing this, Claude told me, he was like, this is the worst performing bucket you have. And what that did was give me permission to kind of step away from fashion because I love fashion as a creative outlet but I kind of don't love making content around it. I really prefer like my storytelling content and it was saying like when you're vulnerable and when you like share real stuff, like that is when your content performs the best. So that was really reaffirming to hear, gave me the confirmation like, okay, I can step away from what I thought my page was about. Those are things you can discover about your page, use the patterns in your data to identify what direction to take your page. Another hot little tip, let's say you listen to a podcast that you think is really good and you're like, okay, how do I apply this to myself? So I had initial thoughts when I listened to this podcast which I had talked about in my last video. This podcast was great for figuring out my why. What I did after like having some initial thoughts, I put into Claude, I was like, hey, I just listened to this podcast, here are my takeaways, how else do you think I can apply that to my page? Use as a collaborator to bounce your own ideas off and someone to like expand on your thoughts. It's really good to use it for back and forth. I think especially if you don't have management and you don't have like a strategist, like this is how you can put that strategist hat on with the help of AI. It kind of democratizes that. Also a huge caveat to this is my doubling of my followers isn't something that happened overnight. It also the back of that is years of creating content. So now taking this year to be like a little more strategic and a little more understanding of like what are the numbers also saying. LMK if any of this resonated and if you have any tips on how you use Claude Cowork, I would love to hear it!