WHICH COVER IS BETTER?

@sheeensworld

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SoundTikTok sound · Swan Lake "dance of four swans"

Promoted product

Blackwell'sblackwells.co.uk

Why it worked

The video taps into a common aesthetic preference within the booktok community, specifically the desire for visually appealing book covers. By presenting a clear "problem" (US vs. UK covers) and offering a "solution" (ordering from Blackwell's), the creator provides valuable, actionable information that resonates with their audience.

Summary

The creator discusses their preference for UK book covers over US ones, citing aesthetic appeal and a desire for a "prettier" cover. They demonstrate this preference using examples like "Yesteryear," "Lost Lambs," "The Things We Never Say," "I Want You to Be Happy," and "House of Sky and Breath" and "House of Earth and Blood." The creator also shares a hack for obtaining UK covers by ordering from Blackwell's, highlighting free shipping and no tariffs as additional benefits.

Structure

1Introduction and preference for UK covers
2Examples of preferred UK covers
3Explanation of Blackwell's as a source for UK covers

Original caption

for my girlies who prefer a prettier book cover, here’s my lil hack 🇬🇧 #ukbookcovers #booktokgirlies #booktokrecs #sarahjmaas #yesteryear

More from @sheeensworld

Product placement

The creator mentions and shows the website 'blackwells.co.uk' as a place to buy UK editions of books, which they prefer for their cover art.

Call to action

let me know which one you think is better

On-screen text

WHICH COVER IS BETTER? (based on preference of course) I do judge I do judge a book by its cover so I want you to judge these covers and let me know which which one you think is better now and and then this one and and then this one and if you chose the one on the left then you then you are with me because you because you prefer because you prefer UK print covers versus the versus the US ones I can get I can get the ones instead of the ones in the US because they're essentially essentially just so much better essentially I just go on this site it ends up being the same price I just want the prettier covers It's like an extra dopamine hit dopamine hit for my reading pleasure to have the prettier to have the prettier cover even even for UK cover of Intermezzo I prefer it so much more than the US yellow one if you're a Sarah J Maas you know these covers very well they just never made sense to me this is the UK one this is the UK one to me this makes more sense than this cover like it's a little wolf and I don't know who this is is it Bryce but also like that it's more petite UK covers just have it in the bag and that's just something I personally really like to do so I want to put you on if you also prefer if you also prefer

Transcript

I do judge a book by its cover, so I want you to judge these covers and let me know which one you think is better. Now, again, and then this one, and then this one. And if you chose the one on the left, the majority of the time, then you are with me because you prefer UK print covers versus the US ones. I can get the ones instead of the ones in the US because they're essentially just so much better. Essentially, I just go on this site. It ends up being the same price. I just want the prettier covers. It's like an extra dopamine hit for my reading pleasure to have the prettier cover. Even for, let me show you. UK cover of Intermezzo. I prefer it so much more than the US yellow one. If you're a Sarah J. Maas girl, you know these covers very well. They just never made sense to me. This is the UK one. This is the UK one to me. This makes more sense than this cover. Like it's a little wolf and I don't know who this is. Is it Bryce? But also like that it's more petite. UK covers just have it in the bag and that's just something I personally really like to do. So I want to put you on if you also prefer if you also prefer.