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Nokshiseen in 6 videos →
5.2Talking HeadDirect Question hook
Hook
"I wonder if my strict immigrant father will ever support my dream of being a fashion designer."
@sulsab14
8.6K followers · usually 2.2K views a post
Views
11.3K
Likes
1.2K
Comments
10
Shares
10
Selling · Ecom Product
Why it worked
The video uses a relatable narrative of a founder's journey, starting with a personal struggle and transitioning to a positive, supportive action from a family member. The use of a personal story and the reveal of a physical store opening creates an emotional connection and highlights the brand's growth.
Summary
The video starts with a woman questioning her father's support for her fashion design dreams, then transitions to showing him painting the walls of her new store in NYC. It highlights the challenges of running a small business alone and the father's involvement in packing orders.
Structure
- 1Questioning father's support for fashion dream
- 2Father painting the walls of the new store
- 3Father packing orders
- 4Reflecting on the difficulty of running a business alone
Product placement
The video shows a woman working on a dress on a mannequin, implying she is a fashion designer. The text mentions her 'first store in NYC' and the hashtag #nokshi suggests this is the name of her brand or business.
On-screen text
"I wonder if my strict immigrant father will ever support my dream of being a fashion designer."
"Oh wait... he's painting the walls of my first store in NYC"
Original caption
And he packs all the orders too for the girls, I don’t even how on earth I would be running this business all alone bc trust it’s not easy #nokshi #founder #SmallBusiness #fashion #nyc
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