"I wonder if my strict immigrant father will ever support my dream of being a fashion designer."

@sulsab14

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SoundTikTok sound · Slipping Through My Fingers

Promoted product

Nokshi

Nokshi is a Bangladeshi-founded sustainable modest wear brand that sells clothing and has opened its first physical storefront in Brooklyn.

7 videos2 creators

Why it worked

The video uses a relatable narrative of a founder's journey, starting with a personal struggle and transitioning to a positive, supportive action from a family member. The use of a personal story and the reveal of a physical store opening creates an emotional connection and highlights the brand's growth.

Summary

The video starts with a woman questioning her father's support for her fashion design dreams, then transitions to showing him painting the walls of her new store in NYC. It highlights the challenges of running a small business alone and the father's involvement in packing orders.

Structure

1Questioning father's support for fashion dream
2Father painting the walls of the new store
3Father packing orders
4

Original caption

And he packs all the orders too for the girls, I don’t even how on earth I would be running this business all alone bc trust it’s not easy #nokshi #founder #SmallBusiness #fashion #nyc

More from @sulsab14

Product placement

The video shows a woman working on a dress on a mannequin, implying she is a fashion designer. The text mentions her 'first store in NYC' and the hashtag #nokshi suggests this is the name of her brand or business.

On-screen text

"I wonder if my strict immigrant father will ever support my dream of being a fashion designer." "Oh wait... he's painting the walls of my first store in NYC"

Transcript

I wonder if my strict immigrant father will ever support my dream of being a fashion designer. Oh wait... he's painting the walls of my first store in NYC. Little girl through my fingers all the time. I try to get capture every meaning. And he packs all the orders too for the girls, I don’t even how on earth I would be running this business all alone bc trust it’s not easy #nokshi #founder #SmallBusiness #fashion #nyc