Let's go see a new Bangladeshi-founded store in NYC

@mohuyaakhan

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SoundTikTok sound · Realistic sound effects for typing on keyboards

Promoted product

Nokshi

Nokshi is a Bangladeshi-founded sustainable modest wear brand that sells clothing and has opened its first physical storefront in Brooklyn.

7 videos2 creators

Why it worked

The video taps into community pride and the desire to support minority-owned businesses, specifically highlighting a Bangladeshi-founded brand. It combines personal excitement with a showcase of the product and its cultural relevance, making it relatable and aspirational.

Summary

The video showcases the opening of Nokshi, a new Bangladeshi-founded sustainable modest wear store in Brooklyn, NYC. The creator expresses excitement about supporting the brand, highlighting its cultural reflections, quality clothing, and the talent of its founder.

Structure

1Introduction to Nokshi store opening
2Showcasing store interior and clothing
3Highlighting cultural elements and sustainability
4

Original caption

@nokshinewyork, a Bangladeshi founded sustainable brand, opened their first store in Brooklyn NYC and I was so excited to support and check it out!! so many beautiful textiles with dead stock material and modest wear and you need to stop by soon 💖 #bangladeshi #desi #nyc #clothingbrand #nycthingstodo

More from @mohuyaakhan

Product placement

Nokshi: ACTS - it is a Bangladeshi-founded sustainable modest wear brand that has opened its first store in Brooklyn, NYC. The video showcases its clothing and the store interior. Removing it would change the video's subject and purpose. NOKSHI (logo on shopping bag): APPEARS - a logo on a shopping bag. Removing it would not change what happens in the video.

Call to action

if you want to see your community thrive then support our people

On-screen text

Let's go see a new Bangladeshi-founded store in NYC Did you know that a new Bangladeshi founded modest wear brand just opened up in New York City? I was so excited to go to Nokshi's new store in Brooklyn because it's a sustainable brand Bangladeshi owned it was so nice to see our culture be reflected in the store, like there's made in Bangladesh paintings, traditional embroidery I am so excited for the come up of Bangladeshis because the talent has always been there but it's finally our time to shine especially the founder of this brand she is so talented and I'm just so proud of her success the quality of the clothing were so exceptionally amazing I especially love this red floral top and oh my god I kept looking at this (mirror) work poncho so many times and then I found out it was a sample and it wasn't for sale yet no genuinely it's so fun to be a girl because all we did was take photo booth pictures obviously shop and then take some TikToks it was a whole production it was so nice to be in a room full of other beautiful creatives 130 Harrison Pl, Brooklyn and a fellow Bangladeshi designer like me if you want to see your community thrive then support our people I loved it so much and I can't wait to come back but let me know if you would visit soon

Transcript

Let's go see a new Bangladeshi-founded store in NYC Did you know that a new Bangladeshi founded modest wear brand just opened up in New York City? I was so excited to go to Nokshi's new store in Brooklyn because it's a sustainable brand Bangladeshi owned it was so nice to see our culture be reflected in the store, like there's made in Bangladesh paintings, traditional embroidery I am so excited for the come up of Bangladeshis because the talent has always been there but it's finally our time to shine especially the founder of this brand she is so talented and I'm just so proud of her success the quality of the clothing were so exceptionally amazing I especially love this red floral top and oh my god I kept looking at this (mirror) work poncho so many times and then I found out it was a sample and it wasn't for sale yet no genuinely it's so fun to be a girl because all we did was take photo booth pictures obviously shop and then take some TikToks it was a whole production it was so nice to be in a room full of other beautiful creatives 130 Harrison Pl, Brooklyn and a fellow Bangladeshi designer like me if you want to see your community thrive then support our people I loved it so much and I can't wait to come back but let me know if you would visit soon