Stop wasting your days by reaching for our phones and doom scrolling.

@davidzakwan

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440.9K

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1.1K

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SoundTikTok sound · Driving by (Lofi)

Promoted product

PureGympuregym.com

Why it worked

The video succeeds by framing a brand-sponsored challenge as a relatable lifestyle improvement, making the promotion feel like genuine advice rather than a hard sell.

Summary

The creator discusses the negative impacts of doom scrolling and encourages viewers to replace 20 minutes of phone time with physical activity. He highlights a nationwide campaign by PureGym that challenges people to swap screen time for movement.

Structure

1Identify the problem of doom scrolling
2Explain the negative effects of phone usage
3Introduce the PureGym movement challenge
4Share personal benefits of changing morning routine
5

Original caption

Swap the scrolling for strolling #Vlog #fitness #puregym #joystroll #motivation @PureGymOfficial AD

More from @davidzakwan

Product placement

PureGym is mentioned as the sponsor of the nationwide movement campaign.

Call to action

Swap 20 minutes of scrolling for 2.8 kilometers of movement.

On-screen text

us by reaching and doom scrolling quick and easy way to get a dopamine rush but this rush only lasts for a short period of time and it comes with so many negative effects why would you want to start your morning by filling your head with comparison distraction and noise PureGym has launched a nationwide campaign challenging myself and everyone else to swap 20 minutes of scrolling for 2.8 km of movement this movement can be whatever you like walking running cycling whatever changing my morning routine has helped me a lot instead of going on my phone straight away I now allow myself to be present and focus on what I want to achieve in the day sometimes the biggest progress comes on the smallest changes

Transcript

Stop wasting your days by reaching for our phones and doom scrolling. It's a quick and easy way to get a dopamine rush, but this rush only lasts for a short period of time and it comes with so many negative effects. Why would you want to start your morning by filling your head with comparison, distraction and noise? PureGym has launched a nationwide campaign challenging myself and everyone else to swap 20 minutes of scrolling for 2.8 kilometers of movement. This movement can be whatever you like, walking, running, cycling, whatever. Changing my morning routine has helped me a lot. Instead of going on my phone straight away, I now allow myself to be present and focus on what I want to achieve in the day. Sometimes the biggest progress comes from the smallest changes.