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@drinkculturepop — 19x breakout selling Culture Pop Soda | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

18.8×Silent UGCStory Open hookLifestyle

Hook

found this free Noah Kahan-themed photo booth in Fenway

@drinkculturepop

52.5K followers · usually 3.4K views a post

Views

63.2K

Likes

5.9K

Comments

97

Shares

2.0K

SoundTikTok sound · original sound - fav.songs_10

Promoted product

Culture Pop Sodadrinkculturepop.com

If soda grew on trees, it’d be Culture Pop. Crafted with organic fruit juice, organic herbs and spices, and a live probiotic — Culture Pop tastes as real as its ingredients. Culture Pop is unlike any soda you’ve had before — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame - just the real stuff.

Why it worked

It leverages a high-affinity cultural moment (Noah Kahan concert in Fenway) to create a 'hidden gem' discovery narrative that feels authentic rather than like a traditional advertisement.

Summary

A user visits a pop-up event in Fenway featuring a Noah Kahan-themed photo booth sponsored by Culture Pop Soda. The video showcases the photo strips and the branded soda can.

Structure

1User discovers the photo booth
2Close-up of the photo booth interface
3Display of the printed photo strips

Original caption

Run, don’t walk to the Culture Pop x @Noah Kahan pop-up @ The Verb Hotel! 🫶🥤🍒 #culturepopsoda #fenway #noahkahan #noahkahanmusic #fenwaypark

More from @drinkculturepop

More breakout videos from this creator.

4

Final shot holding the branded soda can

Product placement

Culture Pop Soda branding is visible on the photo booth and the user holds a can of the soda.

On-screen text

found this free Noah Kahan-themed photo booth in Fenway

we can’t get this new @Noah Kahan 🎶 out of our heads 🥤 #drinkculturepop #cultu

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culture pop soda 🤝 Boston 🤝the Scot’s during the World Cup #boston #fifaworldc

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“summer Monday” & a Holiday week, aka remote work for all 👀🤭 #prank #officepra

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and we're just getting started🥤🫧❣️#founderstory #culturepopsoda #founder

Culture Pop Soda

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T-3 weeks till we’re all crying in Fenway together 🥹🍒🎤 @Noah Kahan #noahkahan

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comment ur fave line below 🤣🫪 #culturepopsoda #officetok #myboss #marketingtea

@drinkculturepop

a lovely voicemail from our founder 🫶🥤 #culturepopsoda #officetok #voicemail #

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the way he was so excited at the end 🤣😭 #girlgrip #marketinggirlies #officetok

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PSA: shop our biggest sale of the year on Amazon for Prime Day through 6/26! 🥤❣

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100.8Kviews·@drinkculturepop

for everyone who was wondering what Tom’s reaction was 👀 so have you tried Cult

122.7Kviews·@drinkculturepop

I’m an astronaut, you’re the moon @Noah Kahan ❣️🐞🌙 #culturepopsoda #fenway #no

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the social team needs your help! #womensupportingwomen #culturepopsoda #officeto

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