pov you stopped washing your face in the morning & your skin never felt better

@milkydew

527.4K followers · usually 132.4K views a post

Views

2.2M

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2.4K

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31

SoundTikTok sound · The Fountain Garden

View velocity

+2.1M views over 40.1d · ~52.5K/day · 20 observations

Promoted product

Medik8 Total Moisture Daily Cleansing Gel

Discover clinically proven skincare solutions from the experts at Medik8.

2 videos2 creators

Why it worked

The video taps into a common skincare debate (whether to wash your face in the morning) and offers a counter-intuitive solution that promises better skin. The soft-sell approach, combined with clear product benefits and a specific purchase call-to-action, makes it relatable and actionable.

Summary

The creator shares a skincare tip, suggesting that stopping the morning face wash and using the Medik8 Total Moisture Daily Cleansing Gel can lead to better skin. The video highlights the product's hydrating properties and its availability on Sephora.

Structure

1Washing face in the morning
2Realizing skin feels better without washing
3Introducing Medik8 Total Moisture Daily Cleansing Gel
4

Original caption

Once I switched my cleanser to a HYDRATING one, my skin has never felt better 🤍 I’m using the @Medik8 US Total Moisture Daily Cleansing Gel which I am clinically proven to cleanse without compromising hydration🤍 🛒It’s available on the Sephora app on August 10th and online at Sephora starting August 11th✨ #Medik8Partner #skincaretips #cleanser #skincareroutinetips #skinbarrier

More from @milkydew

Product placement

Medik8 (brand name appears on bottle and is spoken) - skincare brand. Medik8 Total Moisture Daily Cleansing Gel (product name appears on bottle and is spoken) - a hydrating cleanser. Sephora (app and online store name appears on screen) - a beauty retailer. Moisture Magnets™ (trademarked ingredient name appears on bottle and on screen) - an ingredient that helps retain moisture.

Call to action

Get it exclusively on the Sephora app on August 10th and online at Sephora starting August 11th

On-screen text

pov you stopped washing your face in the morning & your skin never felt better that's because you're using the wrong cleanser... You need to try Medik8's new Total Moisture Daily Cleansing Gel Clinically proven cleansing without compromising hydration won't damage skin barrier and strip skin Formulated with Moisture Magnets™💧 hydrators that "cling" to the skin post-rinse... and immediately rehydrates💧 and replenishes moisture💧 and which helps improve skin barrier function over time Proven to leave 0% tight feeling on skin ✨ feels so clean & hydrated Get it exclusively on the Sephora app on August 10th and online at Sephora starting August 11th