pov you stopped washing your face in the morning & your skin never felt better

@milkydew

501.6K followers · usually 76.2K views a post

Views

796.0K

Likes

1.1K

Comments

21

Shares

9

Promoted product

Medik8 Total Moisture Daily Cleansing Gel

Discover clinically proven skincare solutions from the experts at Medik8.

2 videos2 creators

Why it worked

The video taps into a common skincare debate (whether to wash your face in the morning) and offers a counter-intuitive solution that promises better skin. The soft-sell approach, combined with clear product benefits and a specific purchase call-to-action, makes it relatable and actionable.

Summary

The creator shares a skincare tip, suggesting that stopping the morning face wash and using the Medik8 Total Moisture Daily Cleansing Gel can lead to better skin. The video highlights the product's hydrating properties and its availability on Sephora.

Free account

Transcript, structure and on-screen text

5 beats and 14 lines of on-screen text — the parts you need to write your own version.

Original caption

Once I switched my cleanser to a HYDRATING one, my skin has never felt better 🤍 I’m using the @Medik8 US Total Moisture Daily Cleansing Gel which I am clinically proven to cleanse without compromising hydration🤍 🛒It’s available on the Sephora app on August 10th and online at Sephora starting August 11th✨ #Medik8Partner #skincaretips #cleanser #skincareroutinetips #skinbarrier