The video likely performed well due to its relatable content (testing a new haircare line on a specific hair type), the popularity of the e.l.f. brand, and the creator's honest comparison of affordable products against higher-end alternatives, providing value to viewers looking for budget-friendly options.
Summary
The creator tests and reviews the new e.l.f. haircare line on their 3b/3c low-porosity curly hair, comparing several products like shampoo, conditioner, styling spray, styling cream, and treatment oil against higher-end alternatives. While noting the affordable price point and some benefits like frizz control, they express reservations about the silicone content for curly hair and suggest the products might be better suited for heat styling.
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Transcript, structure and on-screen text
7 beats, a 612-word transcript and 18 lines of on-screen text — the parts you need to write your own version.
Original caption
testing (and comparing!) the ENTIRE line on curly hair so you know what to expect! 🫧✨✍🏽 with the entire line under $10, it’s not tooooo bad for the price. definitely some dupes in here but what do you think?? @elfhaircare [sent me the line, BUT NO affiliation! these are my honest thoughts] - never thirsty shampoo ($9) - never thirsty conditioner ($9) - humidity hero anti-frizz styling spray ($9) - 3-in-wonder magic styling cream - 3-in-wonder magic styling cream wand - gloss mode treatment oil styled my hair with @Shark Beauty round brush and @FHI HEAT curl brush #elfhair #elfhaircare #affordablehaircare #curlyhair #elf