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@thebrandblueprint — 42x breakout selling e.l.f. Hair Care | Overshot

42.4×Silent UGCOther hookCreator Economy

Hook

elf is launching hair care 👀

@thebrandblueprint

59.8K followers · usually 2.3K views a post

Views

143.2K

Likes

12.2K

Comments

65

Shares

3.1K

SoundTikTok sound · BOAT

Promoted product

e.l.f. Hair Careelfcosmetics.com

Shop e.l.f. Cosmetics for affordable, high-quality makeup and skincare for every eye, lip, and face. Vegan and cruelty-free products that empower your beauty.

Why it worked

The video leverages the 'dupe' culture and the high brand affinity for e.l.f. Cosmetics by providing a quick, aesthetic reveal of a highly anticipated product launch.

Summary

The video showcases a new line of hair care products from e.l.f. Cosmetics, highlighting various items like styling spray, treatment oil, and shampoo. It uses a trendy audio track to present the products in a visually appealing, aesthetic setting.

Structure

1Introduction of the new e.l.f. hair care line
2Close-up showcase of the Humidity Hero styling spray
3Close-up showcase of the Gloss Mode treatment oil
4

Original caption

Elf is launching hair care dupes 👀 #elf #dupe #haircare

More from @thebrandblueprint

More breakout videos from this creator.

Close-up showcase of the 3-in-Wonder styling cream

5Close-up showcase of the Never Thirsty shampoo and conditioner

6Final wide shot of the entire collection

Product placement

The entire e.l.f. hair care collection is featured as the primary subject of the video.

On-screen text

elf is launching hair care 👀

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