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All breakouts
42.4Silent UGCOther hook
Hook
elf is launching hair care 👀
@thebrandblueprint
59.8K followers · usually 3.8K views a post
Views
143.2K
Likes
12.2K
Comments
65
Shares
3.1K
Why it worked
The video leverages the 'dupe' culture and the high brand affinity for e.l.f. Cosmetics by providing a quick, aesthetic reveal of a highly anticipated product launch.
Summary
The video showcases a new line of hair care products from e.l.f. Cosmetics, highlighting various items like styling spray, treatment oil, and shampoo. It uses a trendy audio track to present the products in a visually appealing, aesthetic setting.
Structure
- 1Introduction of the new e.l.f. hair care line
- 2Close-up showcase of the Humidity Hero styling spray
- 3Close-up showcase of the Gloss Mode treatment oil
- 4Close-up showcase of the 3-in-Wonder styling cream
- 5Close-up showcase of the Never Thirsty shampoo and conditioner
- 6Final wide shot of the entire collection
Product placement
The entire e.l.f. hair care collection is featured as the primary subject of the video.
Original caption
Elf is launching hair care dupes 👀 #elf #dupe #haircare
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