I always say health comes before styling

@elfhaircare

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SoundTikTok sound · original sound - elfhaircare

Promoted product

e.l.f. Hair

Discover e.l.f.'s haircare collection — clean, affordable formulas crafted for straight, wavy, curly, and coily hair. Shop now.

4 videos2 creators

Why it worked

The video provides a clear, concise, and aesthetically pleasing demonstration of a hair care routine using affordable products. The creator's relatable approach and the emphasis on achieving good results with a simple routine likely resonated with viewers seeking practical hair solutions.

Summary

The creator demonstrates a simple hair care routine using e.l.f. products, focusing on hydration and definition for curly hair. The video highlights the Never Thirsty Moisturizing Shampoo and Conditioner, the 3-in-Wonder Magic Styling Cream, and the Gloss Mode Treatment Oil, emphasizing their affordability and effectiveness.

Structure

1Introduction emphasizing health before styling
2Demonstration of shampoo and conditioner use
3Application of styling cream

Original caption

a simple routine makes all the e.l.f.ing difference ✨ bouncy, quenched and hydrated curls on repeat 🔁 @Kymon #elfhair #hairtips

More from @elfhaircare

Product placement

Never Thirsty Moisturizing Shampoo: ACTS - it is used to wash the creator's hair, and removing it would change the video. Never Thirsty Moisturizing Conditioner: ACTS - it is used to condition the creator's hair, and removing it would change the video. e.l.f. 3-in-Wonder Magic Styling Cream: ACTS - it is applied to the creator's hair as a styling product, and removing it would change the video. e.l.f. Gloss Mode Treatment Oil: ACTS - it is applied to the creator's hair to add shine and definition, and removing it would change the video. e.l.f. Hair: APPEARS - it is the creator's brand and is mentioned in the caption and on-screen text, but removing it would not change what happens in the video. Target: APPEARS - it is mentioned as a place to buy the products, but removing it would not change what happens in the video.

Call to action

you can find them at elfhaircare.com

On-screen text

I always say health comes before styling I've been using the Never Thirsty Moisturizing Shampoo and Conditioner simple routine is the only way you can consistently keep your hair looking good hair is actually hydrated you don't need a pile on products use this 3-in-Wonder Magic Styling Cream as my leave-in of choice top it off with a light layer of gel that is it. Want definition? I say to diffuse your hair for volume and shape I say air-dry when it's completely dry, scrunch in the Gloss Mode Treatment Oil it adds shine, brings some movement, and gives my curls a little bit of extra definition without weighing them down the final result this whole line up is under $10 you can find them at elfhaircare.com products definitely earned a permanent spot in my bathroom

Transcript

I always say health comes before styling I've been using the Never Thirsty Moisturizing Shampoo and Conditioner simple routine is the only way you can consistently keep your hair looking good hair is actually hydrated you don't need a pile on products use this 3-in-Wonder Magic Styling Cream as my leave-in of choice top it off with a light layer of gel that is it. Want definition? I say to diffuse your hair for volume and shape I say air-dry when it's completely dry, scrunch in the Gloss Mode Treatment Oil it adds shine, brings some movement, and gives my curls a little bit of extra definition without weighing them down the final result this whole line up is under $10 you can find them at elfhaircare.com products definitely earned a permanent spot in my bathroom