Lafayette Street

@kylahamlin0

222.2K followers · usually 22.6K views a post

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SoundTikTok sound · original sound - kylahamlin0

Promoted product

L'Oréal Paris Ever Pure Hair Fragrance

Discover Hair Treatments Hair Fragrance Spray for Delicately Scented Hair, Citrus Spritz at L

2 videos2 creators

Why it worked

The video effectively integrates a product demonstration into a relatable, everyday scenario, using visually appealing elements like shiny hair and attractive packaging. The creator's genuine enthusiasm and the clear mention of the product's benefits make it engaging and informative.

Summary

The creator showcases L'Oréal Paris Ever Pure hair fragrances, highlighting their scent, shine-enhancing properties, and long-lasting hydration. She demonstrates the product on her hair and shows the three available scents.

Structure

1Street signs and initial product spray
2Creator asks about the product
3Creator reveals L'Oréal Paris Ever Pure
4

Original caption

@loréal paris usa Duh!!! The Ever Pure hair fragrances smell as good as they look. Exclusively available at Target #LOrealParisPartner #LOrealParisHairCare #longhair #healthyhair #hairmists

More from @kylahamlin0

Product placement

L'Oréal Paris Ever Pure Hair Fragrance (acts: sprays hair with fragrance, makes hair smell good, makes hair look shiny, hydrates hair, lasts up to 72 hours; removing it would change the video's focus on hair care and scent). L'Oréal Paris (appears: logo on product packaging; removing it would not change what happens in the video). Target (appears: mentioned in caption as exclusive retailer; removing it would not change what happens in the video).

On-screen text

L'Oréal Paris Partner

Transcript

What are you spraying? Oh, it's L'Oréal Paris. Why is your hair so shiny? L'Oréal Paris Ever Pure hair fragrance lasts up to 72 hours and it's infused with vitamins to help hydrate your hair and comes in three scents, sparkling rose, glazed honey and citrus spritz. Thanks L'Oréal Paris for partnering with me on this video and for making my hair look and smell amazing.