hey guys my name is Mike

@drinkculturepop

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SoundTikTok sound · original sound - junior_gd1

Promoted product

Culture Pop

If soda grew on trees, it’d be Culture Pop. Crafted with organic fruit juice, organic herbs and spices, and a live probiotic — Culture Pop tastes as real as its ingredients. Culture Pop is unlike any soda you’ve had before — no refined sugars, no sweeteners like stevia, monk fruit, or aspartame - just the real stuff.

3 videos

Why it worked

The video effectively combines a heartwarming cause (dog adoption) with a subtle product placement, creating a positive association with the brand. The creator's genuine enthusiasm and interaction with the dogs make the content engaging and shareable.

Summary

The creator visits the Animal Rescue League of Boston to highlight dogs available for adoption, featuring Jello, Lily, and Marigold. Culture Pop is mentioned as sponsoring adoption fees, and viewers are encouraged to visit the shelter's website.

Structure

1Introduction and purpose of visit
2Introducing Jello, a pit bull mix
3Introducing Lily, a husky mix
4

Original caption

Big Dog is back for a good cause with @Animal Rescue League of Boston 🐶 Meet Jello, Lily, and Marigold! These Culture pups are looking for their forever homes. Do you know anyone who’s a great fit? 👀 #adoptadog #culturepopsoda #officetok #companyculture

More from @drinkculturepop

Product placement

Culture Pop: ACTS - it is a brand of soda that the creator is holding and offering to the dogs. Removing it would change the visual narrative of the video. Animal Rescue League of Boston: ACTS - it is the location where the video is filmed and the organization that the video is promoting. Removing it would change the context of the video. Polo Ralph Lauren: APPEARS - it is a logo on the creator's sweater. Removing it would not change what happens in the video.

Call to action

Visit arlboston.org to learn more about adopting

On-screen text

hey guys my name is Mike I'm the VP of sales here at Culture Pop and as some of you might know "big dog" I'm a big dog guy so today we're at the Animal Rescue League of Boston spotlighting some dogs that are up for adoption let's go! "I got new dog socks today" "I got new dog socks today" Jello, 2-year-old Pit Bull Terrier mix Jello, 2-year-old Pit Bull Terrier mix Jello, 2-year-old Pit Bull Terrier mix Jello, 2-year-old Pit Bull Terrier mix Lily, 3-year-old Husky mix Lily, 3-year-old Husky mix Lily, 3-year-old Husky mix Lily, 3-year-old Husky mix Marigold, 2-year-old Pit Bull Terrier and Australian Cattle Dog mix Marigold, 2-year-old Pit Bull Terrier and Australian Cattle Dog mix Marigold, 2-year-old Pit Bull Terrier and Australian Cattle Dog mix Marigold, 2-year-old Pit Bull Terrier and Australian Cattle Dog mix Visit arlboston.org to learn more about adopting

Transcript

hey guys my name is Mike I'm the VP of sales here at Culture Pop and as some of you might know I'm a big dog guy so today we're at the Animal Rescue League of Boston spotlighting some dogs that are up for adoption let's go! I got new dog socks today I got new dog socks today This is Jello, 2-year-old Pit Bull Terrier mix He's become my little buddy He's a 2-year-old pit, very good around other dogs very loving, you couldn't tell as well Jello, 2-year-old Pit Bull Terrier mix He's a 2-year-old pit, very good around other dogs very loving, you couldn't tell as well Lily, 3-year-old Husky mix She's a little bit on the shyer side but she's looking for a family She's a little bit patient and willing for her to adjust I think Lily might get the whole cheese stick, sorry Marigold, 2-year-old Pit Bull Terrier and Australian Cattle Dog mix So we have Marigold here, she's 2-year-old and active, loving pup This would be a great fit for you Marigold, 2-year-old Pit Bull Terrier and Australian Cattle Dog mix Culture Pop will actually be waiving Marigold's adoption fee via Jeff's fund Culture Pop will actually be waiving Marigold's adoption fee via Jeff's fund Visit arlboston.org to learn more about adopting You do you queen