This right here is why your client's meta ads are not scaling like they used to.

@firstpartyjacob

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Selling · SaaS › Other SaaS

FirstPartyseen in 16 videos →gofirstparty.com ↗

Why it worked

The video addresses a significant pain point for digital marketers: the decreasing effectiveness of Meta ads due to privacy changes. By explaining the problem and offering a concrete solution (first-party, server-side tracking), it provides valuable information in a native mention format, making it highly shareable and effective.

Summary

This video explains how Safari's privacy features are blocking Meta's tracking, leading to inaccurate ad performance data and decreased profitability for businesses. It suggests implementing a first-party, server-side tracking system to overcome this issue and improve campaign results.

Structure

1Safari blocking Meta tracking impacts ad performance
2Lack of tracking leads to inaccurate data and less profitable campaigns
3Example of a business losing significant revenue due to broken tracking
4Solution: Implement first-party, server-side tracking
5Benefits of proper tracking for campaign success

Original caption

You probably drive at least 15% more of your clients revenue than they think. You can’t tell cuz your tracking is broken. Fix it before you get blamed #marketingagency #metaads #leadgen #mediabuyer

More from @firstpartyjacob

Their other posts in the index, biggest breakout first.

Product placement

The video shows screenshots of Safari's privacy report, Meta Pixel and CAPI integration in Shopify, and a comparison table of ad performance metrics. The promoted product, FirstParty, is mentioned as a solution for server-side tracking.

On-screen text

Privacy Report In the last seven days, Safari has prevented 151 trackers from profiling you. Your IP address is hidden from known trackers and websites you visit. This right here is why are not scaling like they used to. Safari is no longer just restricting, but now actively blocking meta from tracking what users do on your client's website. Why does that matter? when meta can't track what users do after they click on an ad, they don't know which ads actually drive the most sales for your client. know what works, your campaigns get slower, more expensive, and less profitable. For example, this business was missing over 1,000 purchases over $200,000 of revenue that was not getting reported to meta or attributed to campaigns or optimized on, because meta was getting blocked by Safari. That business almost fired this agency they sucked at doing their job, It was just that their tracking was broken. If you wanna stop getting blocked by Safari and actually start tracking all your clients conversions from ads, you need to stop relying on janky integrations and plugins where you just throw the meta pixel and the CAPI into a couple boxes and then all of a sudden it works. a first-party, server-side tracking system that places cookies on behalf of your client's domain so that when Safari looks at who's trying to track its customers, it's the website and your client, facebook.com or google.com. That's exactly how this client started getting results like the ones on the left, not the right. And how this agency started running better, more profitable campaigns because they knew and so did meta. That could be your life, too, if you stop tracking with third party cookies.

Transcript

This right here is why your client's meta ads are not scaling like they used to. Safari is no longer just restricting, but now actively blocking meta from tracking what users do on your client's website. Why does that matter? Well, when meta can't track what users do after they click on an ad, they don't know which ads actually drive the most sales for your client. When meta doesn't know what works, your campaigns get slower, more expensive, and less profitable. For example, this business was missing over 1,000 purchases worth over $200,000 of revenue that was not getting reported to meta or attributed to campaigns or optimized on, because meta was getting blocked by Safari. That business almost fired this agency because they thought they sucked at doing their job, but it was just that their tracking was broken. If you wanna stop getting blocked by Safari and actually start tracking all your clients conversions from ads, you need to stop relying on janky integrations and plugins where you just throw the meta pixel and the CAPI into a couple boxes and then all of a sudden it works. You need to set up a first-party, server-side tracking system that places cookies on behalf of your client's domain so that when Safari looks at who's trying to track its customers, it's the website and your client, not facebook.com or google.com. That's exactly how this client started getting results like the ones on the left, not the right. And how this agency started running better, more profitable campaigns because they knew and so did meta. That could be your life, too, if you stop tracking with third party cookies.