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6.2Text-HeavyBefore / After hookLifestyle
Hook
a few of the coolest things that have happened since I quit my full time job to start my dream outdoor brand 2 years ago
@xtinaashbaugh
10.6K followers · usually 11.1K views a post
Views
66.5K
Likes
7.7K
Comments
83
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Why it worked
The creator leverages a "rags to riches" narrative, showcasing impressive growth and validation for their brand in a short period. This aspirational journey, presented through a series of visually engaging milestones, resonates with viewers interested in entrepreneurship and brand building.
Summary
The creator shares a retrospective of significant milestones and achievements since launching their outdoor brand, Yardsale, two years ago. The post highlights key moments such as patent approval, media features, advertising placements, retail partnerships, and even an appearance on Shark Tank.
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Transcript, structure and on-screen text
5 beats and 20 lines of on-screen text — the parts you need to write your own version.
Original caption
🤙 #yardsale #founder
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