People never

@jarrellpeak

11.1K followers · usually 7.7K views a post

Views

26.9K

Likes

2.6K

Comments

30

Shares

26

SoundTikTok sound · original sound - jarrellpeak

Promoted product

Canon 70-200mm f2.8 lens

Why it worked

The video uses a relatable and dramatic personal story about an expensive piece of equipment being damaged, creating a strong emotional connection with viewers who are also photographers or aspire to be. The unexpected twist of internal damage after an initial 'it's okay' moment adds intrigue and encourages viewers to watch until the end.

Summary

The creator shares a personal anecdote about accidentally dropping an expensive Canon 70-200mm f2.8 lens onto concrete. Despite the fall, the lens still functions, but the creator later discovered internal bleeding, implying damage that wasn't immediately apparent.

Structure

1Introduction to the struggles of professional photography
2Anecdote about dropping an expensive lens
3Inspection of the lens after the fall
4Discovery of internal damage

Product placement

DJI (appears - logo on microphone, does not affect video content) Canon (appears - brand name on lens, does not affect video content)

Original caption

Photographers sometimes it sucks being a professional… has this ever happened to you? Tragic story #sportsphotographer #sportsphotography #canon

More from @jarrellpeak

On-screen text

People never how sucks professional will years lens as car blink an hands October, this 70-200mm f2.8 think into my positive lock And to lens, drops five feet onto hard concrete immediately lens even go shoot lens okay voila, it's couple on good realize, is bleeding supposed

Transcript

People never talk about how it sucks being a professional. Will literally save up years to buy a lens that costs as much as somebody's car, and in the blink of an eye, it drops out of your hands. Five feet onto hard concrete. Immediately pick up the lens. I can't even look at it. I go on to continue to shoot the football game. And when I get home, I inspect the lens to see if it's okay. And voila, it's a couple little dents on it, but it's good. What I didn't realize though, is bleeding. It's not supposed to do that. Story.