First, I need to thank you guys for putting me onto Laufe

First, I need to thank you guys for putting me onto Laufey or Laufe. I know it's not pronounced Laufey. I'm going to do my absolute best here, but anyway, in this video we are going to break down her primary feminine archetypes and how they reflect in her brand and her work. I see three feminine archetypes in Laufey, and one of them is certainly the Mystic. Laufey's Mystic Archetype Qualities: She is introverted, she is shy, and she has talked about needing a lot of alone time in order to really make her best work. She is an introspective, deeply nostalgic old soul. I also see the Maiden in Laufey. Laufey's Maiden Archetype Qualities: She is a hopeless romantic, but in a more youthful way. She is warm, she is relatable, she is very down to earth and approachable. But most importantly, I see a lot of the Sage feminine archetype in Laufey. Laufey's Sage Archetype Qualities: She's intelligent, she's a classically trained musician. Her style and sort of aura are quite elegant and refined. She's an Icelandic woman who is at least bilingual, English and Icelandic, and she is very well spoken. I love watching her interviews. How have all of these archetypes contributed to her success? Well, the first one actually doesn't have to do with her archetype. Factor 1: TALENT. She's just an incredibly talented woman. She is a Grammy winner, she can play multiple instruments, she is an incredible songwriter, and she can sing. Obviously. Laufey's interesting, unique, clean, classic pop sound also definitely helps her stand out from everyone else making music right now. Also, she uses her art as a real storytelling medium that helps her bridge the gap between her classical music background and modern pop. I also think Laufey's nostalgic, and modern pop. Factor 3: Nostalgic, feminine, and polished style (that mixes the Mystic, the Maiden and the Sage). She has this retro, soft, romantic aesthetic that is just so cute. She is not a trend follower. She knows exactly what she likes to wear and she sticks to it. She also really feels like your internet bestie, Factor 4: Your internet bestie (a Maiden archetype strength), which is incredibly endearing to her fans and followers. She's almost like the patron saint of shy yet intellectual teenage girls. Also she regularly pulls back the curtain on her creative process in the content that she shares online, and it just really helps her fans to feel genuinely connected to her. I say this pretty regularly for artists that have high-end brand collaborations. Factor 5: High-profile brand partnerships. But whether you are an established industry giant or you're an up and coming artist or a niche artist, partnerships with the right brands really helps to lend you additional credibility. Also, Laufey's brand collaborations really reflect her natural aesthetic. She's worked with a tea company, she has worked with Lexus, she has worked with Chanel, she has worked with Everlane. And the actual collaborations or ads that she does with these companies really reflect her elegant and sophisticated or even nostalgic tastes. If you want to figure out what your primary Feminine Archetypes are, I have a quiz that is linked in the bio. The links are in my bio. And again, I am so sorry if I completely butchered her name, Laufey. And I would hate it if someone did that to my name, so I'm sorry.