I don't think people give Hailey Bieber enough credit for how much effort she puts into a seemingly effortless personal brand.

I don't think people give Hailey Bieber enough credit for how much effort she puts into a seemingly effortless personal brand. And she really is an excellent example of creating a personal brand and an actual brand that plays directly to your strengths rather than trying to do what everyone else is doing. Let's get into it. I see three main feminine archetypes in Haley and one of them most people are not going to agree with and it's the queen. She has a drive to be one half of a power couple. Queens want to build and rule over an empire. Queens are entrepreneurs and they are ride or die for their partners. I really see a lot of mystic feminine archetype energy in Haley as well because she has described herself as someone who actually really is an introvert that needs a lot of recharging time to feel good and to feel balanced. Also, she does have the sort of calm, level-headed, emotionally intelligent thought full energy that many mystic women have. I do see some of the lover feminine archetype in Haley as well. She definitely has the lover's effortless physicality and hot girl energy. And it seems that love and romance and living life to the fullest are very, very important to her. That being said, she doesn't come across to me as the most outgoing woman ever because of her strong mystic energy. So how does all of this translate into her brand and her business? Well, she has capitalized on the clean girl aesthetic to create a very aspirational brand. Hayley has been known for having incredibly clear skin and having this luxury elevated yet minimalist style for a very long time and her brand reflects that. Haley's focus on her very specific glazed skin look and the very clean yet hot girl branding perfectly mirrors her own preferences for simplicity balance and luxury. Even when Haley is collaborating with a very wide variety of people that have very separate brands whenever they do a road campaign. It's always very identifiable like, oh, this must be a new road launch. The cool girl collaborations that rode has done and the hot girl branding of it all continues to appeal to customers. Skims also does this, but Haley and the road team really have their fingers on the pulse of who is up and coming and who is hot and they are just always a little bit ahead of the curve when it comes to working with people in pop culture that are really relevant right now. Finally, Haley's Empire building mindset even when she has gotten push back and even when she's not been taken seriously have definitely contributed to her success. Lea built road into a billion dollar company through having a very clear and deliberate vision. We can all build personal brands and literal brands that play to our unique strengths. And if you want to figure out how to do this, a great place to start is by taking my feminine archetype quiz. And if you are curious about my personal branding playbook, which breaks down these steps from start to finish on how to figure out your why behind your brand, how to incorporate your archetypes, when to do the visual branding. Head on over to my toolbox where you you will find my personal branding playbooks.