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@imhannahcho — 168x breakout selling Head & Shoulders Advanced Scalp Care 2-in-1 | Overshot

Locked — upgrade to Pro to open.Open on TikTokPro

168×Talking HeadProblem Callout hookLifestyle

Hook

#Ad flakes in my scalp??

@imhannahcho

321.9K followers · usually 5.3K views a post

Views

906.4K

Likes

1.9K

Comments

42

Shares

45

SoundTikTok sound · original sound - imhannahcho

Promoted product

Head & Shoulders Advanced Scalp Care 2-in-1

Why it worked

The video effectively uses a relatable problem (scalp issues) and a clear 'before and after' transformation to showcase the product's benefits. The creator's enthusiastic delivery and the mention of a large, cost-effective bottle from Costco add to its appeal.

Summary

The creator addresses scalp issues like flakes and greasiness, then demonstrates using Head & Shoulders Advanced Scalp Care 2-in-1 shampoo. After using the product, her hair appears shinier and more voluminous, restoring her confidence.

Structure

1Identifying scalp issues (flakes, greasiness)
2Introducing Head & Shoulders as the solution
3Demonstrating product usage in the shower
4Showing the 'after' results (shiny, voluminous hair)
5

Original caption

my day 1 @head&shoulders gives me the perfect scalp reset every time 🧼🚿🧘‍♀️ its fr my reliable shampoo from @Costco Wholesale !! #headandshoulderspartner #voluminoushair #healthyhair #scalpcare #haircareroutine

More from @imhannahcho

More breakout videos from this creator.

Expressing renewed confidence

Product placement

Head & Shoulders Advanced Scalp Care 2-in-1: ACTS - it is used to wash the creator's hair, resulting in visibly cleaner and more voluminous hair. Removing it would change the outcome of the video. Costco Wholesale: APPEARS - it is mentioned as the place where the large bottle of Head & Shoulders was purchased. Removing this mention would not change the video's outcome.

On-screen text

#Ad flakes in my scalp?? come with me to see my favorite Idols NOT TODAY PLZ come with me to see my favorite Idols but not like this because my hair is a mess BEFORE: greasy hair too 🥺 no worries because my secret to getting ready for any big moment is AFTER: WOOOHOO no worries because my secret to getting ready for any big moment is Head & Shoulders Advanced Scalp Care 2-in-1 look at how many washes I can get out of this big bottle nothing throws my confidence more than when my hair feels off if it's oily and flaky that's all I can think about this is the only shampoo I trust to get my scalp looking right and you can get a huge bottle from Costco like this is such a good deal for so many washes ingredients like aloe vera and coconut water look at how much shinier and voluminous my hair looks alright I finally feel like myself again we can go now

Transcript

come with me to see my favorite Idols come with me to see my favorite Idols but not like this because my hair is a mess BEFORE: greasy hair too 🥺 no worries because my secret to getting ready for any big moment is AFTER: WOOOHOO no worries because my secret to getting ready for any big moment is Head & Shoulders Advanced Scalp Care 2-in-1 look at how many washes I can get out of this big bottle nothing throws my confidence more than when my hair feels off if it's oily and flaky that's all I can think about this is the only shampoo I trust to get my scalp looking right and you can get a huge bottle from Costco like this is such a good deal for so many washes ingredients like aloe vera and coconut water look at how much shinier and voluminous my hair looks alright I finally feel like myself again we can go now

#ad homemade drinks >> ☕️🙂‍↕️ @Folgers Coffee instant coffee has been my go to

Folgers Black Silk Instant Coffee

6.7Mviews·@imhannahcho

#AveenoPartner a good body care routine does NOT have to break the bank!! this i

3.6Mviews·@imhannahcho

#CrestPartner I always thought some lip combos looked weird on me... but @Crest

Crest 3DWhite Deep Stain Remover Toothpaste

2.6Mviews·@imhannahcho

help a girlies dogs be free for the summer #crocs #havaianas #archiesfootwear #s

Crocs Miami flip flops

2.2Mviews·@imhannahcho

Replying to @🐍🐞Renidebeszt🐞🐍 pt. 3 of blushing my kitty cat with cherries 🍒

Replying to @🤍 pt 2 of turning my cat into a kawaii kitty 🐱💓🎀 what should we

ur sign to customize ur own cute kawaii kitty! (make sure its pet safe :p) #cat

i didnt invent dalgona coffee i just recorded it and it went viral :p #dalgonac

just needed to rant about these DARN DOT CAKE SPRINKLES! #storytime

218.6Kviews·@imhannahcho

bc its her first time living too.. 🥹🎂🐈🎀everyone say happy birthday to miss l

my holy grail duo from @Colorescience NEVER lets my skin down 😩💗 i swear by th

Colorescience Barrier Pro Serum Spray and Sunforgettable Total Protection Face Shield Flex SPF 50

95.0Kviews·@imhannahcho

expensive things i invest in with no regrets. worth EVERY PENNY!