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All breakouts
168Talking HeadProblem Callout hookLifestyle
Hook
#Ad flakes in my scalp??
@imhannahcho
321.6K followers · usually 5.4K views a post
Views
906.4K
Likes
1.9K
Comments
42
Shares
45
Promoted product
Head & Shoulders Advanced Scalp Care 2-in-1
Why it worked
The video effectively uses a relatable problem (scalp issues) and a clear 'before and after' transformation to showcase the product's benefits. The creator's enthusiastic delivery and the mention of a large, cost-effective bottle from Costco add to its appeal.
Summary
The creator addresses scalp issues like flakes and greasiness, then demonstrates using Head & Shoulders Advanced Scalp Care 2-in-1 shampoo. After using the product, her hair appears shinier and more voluminous, restoring her confidence.
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Transcript, structure and on-screen text
5 beats, a 162-word transcript and 20 lines of on-screen text — the parts you need to write your own version.
Original caption
my day 1 @head&shoulders gives me the perfect scalp reset every time 🧼🚿🧘♀️ its fr my reliable shampoo from @Costco Wholesale !! #headandshoulderspartner #voluminoushair #healthyhair #scalpcare #haircareroutine
More from @imhannahcho
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