Cabo Verde Is a Breakout Star of the World Cup. So Is the Family-Owned Business That Designed Its Jerseys

@inc

63.1K followers · usually 1.1K views a post

Views

129.9K

Likes

4.4K

Comments

0

Shares

92

Promoted product

Capelli Sport

Shop performance sports apparel, equipment & training gear for soccer, basketball, volleyball, lacrosse, running & more from Capelli Sport.

2 videos2 creators

Why it worked

The post leverages the compelling underdog story of Cabo Verde in the World Cup, creating a natural narrative hook to introduce and promote Capelli Sport. The success of the team directly translates to brand visibility and a sense of accomplishment for the jersey designer.

Summary

This post highlights Capelli Sport, a family-owned business that designed the jerseys for the Cabo Verde national football team during their surprising breakout performance in the World Cup. It details the company's journey and its founder's vision to compete with larger sportswear brands.

Free account

Transcript, structure and on-screen text

6 beats and 7 lines of on-screen text — the parts you need to write your own version.

Original caption

After more than three decades manufacturing apparel, @capellisport founder and CEO George Altirs found his company’s biggest billboard yet—3,500 miles away from his midtown Manhattan office. #caboverde #fifaworldcup #worldcup #fifa #capellisport