Inc.

@inc

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35.7K

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846

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26

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Promoted product

Sweetgreen

healthy salads, hearty wraps, grain bowls, and warm plates made in-house from scratch, using whole produce delivered that morning.

2 videos2 creators

Why it worked

The video uses a relatable business failure (a product launch gone wrong) to highlight the importance of strategic planning and experienced leadership. The narrative structure, contrasting a past mistake with a new, improved approach, creates inherent interest and provides actionable insights for viewers.

Summary

A journalist discusses Sweetgreen's failed rollout of Ripple Fries and contrasts it with a more cautious approach to their new wraps, spearheaded by a new COO with extensive experience. The video highlights the logistical mistakes made during the Ripple Fries launch, such as insufficient testing and nationwide rollout without proper preparation, leading to their discontinuation.

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Transcript, structure and on-screen text

5 beats, a 320-word transcript and 5 lines of on-screen text — the parts you need to write your own version.

Original caption

Journalist and screenwriter Mickey Rapkin explains to Inc. staff reporter Chloe Aiello how new Sweetgreen COO Jason Cochrane took a different approach with the rollout for wraps after the restaurant’s rocky rollout of its now discontinued Ripple Fries. #sweetgreen #sweetgreenwraps