Let's make a giant dot cake putty

The video taps into the satisfying ASMR-like appeal of playing with putty and the visual appeal of colorful "sprinkles" (Globbles) embedded within it. The large scale of the putty and the tactile nature of the activity likely contributed to its engagement.

The creator makes a large batch of yellow putty, inspired by a 'dot cake' trend. They then add colorful small balls called 'Globbles' into the putty, both from a previous batch and a new package, to create a decorative effect.