Hot take : I hate seeing a new studio open with cheap reformers

@movewithanj

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Why it worked

The video taps into a common frustration within the Pilates community regarding the quality of equipment in new studios. The creator's direct and opinionated 'hot take' style, combined with specific advice on what to look for in equipment, likely resonated with viewers who share similar concerns or are looking to open their own studios.

Summary

The creator expresses frustration with new Pilates studios opening with cheap reformers, arguing that this compromises the luxury experience and reflects poorly on the studio's quality. They advise studios to invest in better equipment and suggest that cheap reformers should not be priced as if they are high-quality.

Structure

1Introduction of the hot take about cheap reformers
2Advice to stop calling studios luxury if using cheap equipment
3Emphasis on buying real equipment with quality springs and straps
4Frustration with studios using bad equipment
5Explanation of why experienced Pilates practitioners wouldn't use cheap reformers
6Conclusion that cheap reformers should not be priced high

Product placement

The video discusses Pilates reformers and the quality of equipment used in studios. Specific brands like Gratz, Balanced Body, BASI, Merrithew, and Peak Pilates are mentioned in the caption as respectable brands.

Original caption

Respectable brands in the US : gratz, balanced body, basi, merrithew , peak pilates - lmk if I’m missing any! #pilatesreformer #cheapreformer #luxury #hottake

More from @movewithanj

Their other posts in the index, biggest breakout first.

On-screen text

Hot take : I hate seeing a new studio open with cheap reformers If you are buying cheap Pilates reformers, stop. First stop calling yourself a luxury studio. Please buy real equipment. Please make sure they have real springs that are not flimsy. Please make sure the straps are nice. Please make sure the foot bar is not this thin. It's really frustrating seeing these new studios with really bad equipment. Really bad. Because once a person who does Pilates or is an instructor or is been in the business, if they see that I'm already discrediting your studio, no matter what kind of teachers you have. Like, I just feel like someone who knows Pilates and respects Pilates wouldn't buy those cheap reformers for their clients. And especially on top of that, call it a luxury experience. If you are buying those reformers to save money, then I'm assuming your classes should also reflect the fact that you have cheap performers. They should be nowhere near the 40 dollar price tag. I think if you're buying these cheap performers, a fair price would be 20 bucks.

Transcript

Hot take : I hate seeing a new studio open with cheap reformers If you are buying cheap Pilates reformers, stop. First stop calling yourself a luxury studio. Please buy real equipment. Please make sure they have real springs that are not flimsy. Please make sure the straps are nice. Please make sure the foot bar is not this thin. It's really frustrating seeing these new studios with really bad equipment. Really bad. Because once a person who does Pilates or is an instructor or is been in the business, if they see that I'm already discrediting your studio, no matter what kind of teachers you have. Like, I just feel like someone who knows Pilates and respects Pilates wouldn't buy those cheap reformers for their clients. And especially on top of that, call it a luxury experience. If you are buying those reformers to save money, then I'm assuming your classes should also reflect the fact that you have cheap performers. They should be nowhere near the 40 dollar price tag. I think if you're buying these cheap performers, a fair price would be 20 bucks.