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All breakouts
Tower 28 Lip Plumper
4.9Talking HeadLifestyle
Hook
ADD
@_leaveitblankk
316.0K followers · usually 62.6K views a post
Views
299.4K
Likes
16.6K
Comments
199
Shares
125
Selling · Other Product
Why it worked
The video taps into the relatable struggle of wanting to use every last bit of a beloved product, creating a sense of shared experience and validating the viewer's own consumer habits. The creator's exaggerated reactions and the visual of the 'collection' of empty products add humor and personality, making the promotion feel more like entertainment than an advertisement.
Summary
The creator is showing the last bit of product in their Tower 28 Lip Plumper and demonstrating how to get every last drop. They then show a collection of empty lip plumpers and express their love for the product.
Structure
- 1Struggling to get product out of the lip plumper
- 2Showing the empty product and a collection of empty containers
- 3Demonstrating how to get the last bit of product
- 4Applying the product
- 5Expressing satisfaction with the product
Product placement
The creator is holding and applying a Tower 28 Lip Plumper, and shows a collection of empty lip plumper containers.
On-screen text
ADD
THE
PRODUCT
WHERE IS THE PRODUCT?
GETTING THE LAST DROP
OF MY LIP PLUMPER
CURRENT
TOWER
PLUMPER
GIRL
NOTHING
LITERALLY
THERE'S
PRODUCT
SO
LITTLE
SURGERY
DROP
GLOSS
TO
NORMALLY
PLUMPERS
GROWN
TIME
THIS
GLOSSY
I'M
GOING
THAN
LET'S
GIVE
TIME
WOW
SO
ALSO
PRODUCT
LET
YEAH
NO
COLLECTION
I
UP
YOU
MUCH
ON
THERE'S
USES
TRUTH
THE
REALLY
BOTTOM
UP
OH
THAT
MORE
WOW
HELLO
MORE
APPLICATION
TO
BRUSH
GUARANTEE
GOING
MORE
NOT
PRODUCTS
YOUR
BUT
VERY
A
Original caption
second lip gloss finished this month 😫 #makeup #makeupproducts #lipproducts #tower28 #lipplumper @Tower 28 Beauty
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