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@_leaveitblankk

319.2K followers · usually 55.6K views a post

Views

304.1K

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16.8K

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SoundTikTok sound · original sound - _leaveitblankk

Promoted product

Tower 28 Lip Plumper

Why it worked

The video taps into the relatable struggle of wanting to use every last bit of a beloved product, creating a sense of shared experience and validating the viewer's own consumer habits. The creator's exaggerated reactions and the visual of the 'collection' of empty products add humor and personality, making the promotion feel more like entertainment than an advertisement.

Summary

The creator is showing the last bit of product in their Tower 28 Lip Plumper and demonstrating how to get every last drop. They then show a collection of empty lip plumpers and express their love for the product.

Structure

1Struggling to get product out of the lip plumper
2Showing the empty product and a collection of empty containers
3Demonstrating how to get the last bit of product
4Applying the product
5

Original caption

second lip gloss finished this month 😫 #makeup #makeupproducts #lipproducts #tower28 #lipplumper @Tower 28 Beauty

More from @_leaveitblankk

Product placement

The creator is holding and applying a Tower 28 Lip Plumper, and shows a collection of empty lip plumper containers.

On-screen text

ADD THE PRODUCT WHERE IS THE PRODUCT? GETTING THE LAST DROP OF MY LIP PLUMPER CURRENT TOWER PLUMPER GIRL NOTHING LITERALLY THERE'S PRODUCT SO LITTLE SURGERY DROP GLOSS TO NORMALLY PLUMPERS GROWN TIME THIS GLOSSY I'M GOING THAN LET'S GIVE TIME WOW SO ALSO PRODUCT LET YEAH NO COLLECTION I UP YOU MUCH ON THERE'S USES TRUTH THE REALLY BOTTOM UP OH THAT MORE WOW HELLO MORE APPLICATION TO BRUSH GUARANTEE GOING MORE NOT PRODUCTS YOUR BUT VERY A

Transcript

ADD Then I'm gonna add just a little bit of THE product WHERE IS THE PRODUCT? GETTING THE LAST DROP OF MY LIP PLUMPER CURRENT TOWER PLUMPER GIRL NOTHING I cannot believe that I just got the last month IT and now it looks like it's dying LITERALLY THERE'S PRODUCT so LITTLE SURGERY DROP GLOSS TO NORMALLY PLUMPERS GROWN TIME THIS GLOSSY I'M GOING THAN LET'S GIVE TIME WOW SO ALSO PRODUCT LET YEAH NO COLLECTION I UP YOU MUCH ON THERE'S USES TRUTH THE REALLY BOTTOM UP OH THAT MORE WOW HELLO MORE APPLICATION TO BRUSH GUARANTEE GOING MORE NOT PRODUCTS YOUR BUT VERY A