Luxury Brands That Don't Want or Need PR

@jenellehamilton_

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Hemmerle

Why it worked

The video works by appealing to an audience interested in luxury and exclusivity, offering a unique perspective on marketing strategies for high-end brands. The creator's expertise as a publicist adds credibility, and the focus on storytelling and heritage resonates with the target audience.

Summary

This video discusses the luxury jewelry brand Hemmerle, highlighting its exclusivity and unique approach to marketing. The creator explains how they would handle PR for the brand by focusing on storytelling and high-profile placements rather than typical influencer marketing.

Structure

1Introduction to luxury brands that don't need PR
2Introduction to Hemmerle and its craftsmanship
3The owners and their role in the brand
4PR strategy for Hemmerle: storytelling and high-profile placements
5Why Hemmerle's exclusivity makes it coveted
6Creator's background as a publicist and call to action

Product placement

The video showcases jewelry from the brand Hemmerle, including a rose brooch and earrings, and mentions the brand's owners and their approach to marketing.

Original caption

Luxury brands you don’t even know exist #greenscreen #luxury #branding #publicrelations #marketing

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On-screen text

Luxury Brands That Don't Want or Need PR Rose brooch diamonds - aluminium - white gold jewelry expensive most never Here's Luxury want here's we're with start and couple heading now How owner profile individuals celebrities fashion editorials round up focus storytelling of focusing feature Working highly fashion as in Financial spend Journal specifically net individuals will live and forever influencers not not anything tagged isn't wanting discovered know brand before the publicist around branding So Video and see

Transcript

That's a jewelry house so expensive that most people will never hear about it. Here's my new series: luxury brands that don't want or need PR. But here's exactly what we're going to start with. From East to West, spanning countless cultures, tea carries a ubiquitous, ritualistic significance, evoking a reflective moment for rejuvenation and sparking a spirit of conviviality and togetherness. To bring its ideas for the tea blend to fruition, Hemmerle worked with Romana Auth of Kräutergarten München, the first ecologically certified herb house in Munich. Hemmerle. Ginger Flower earrings. Aluminium - bronze - white gold. The definition of ultimate luxury. Craftsmanship is unmatched and each piece takes up to 600 hours to create. The owners are fourth generation and this couple is heading up the brand now. Here's exactly how I would do PR for Hemmerle as an agency owner. Work with high profile individuals, celebrities. First of all, I wouldn't do any fashion editorials or trend roundups. Instead, I'd focus on the storytelling of the brand, focusing on long-form feature articles, working only with highly trusted fashion sources, as in Vogue, Financial Times, how to spend it, Wall Street Journal, which specifically target net worth individuals. The focus of these stories would be on heritage, philosophy, the art of collecting. The goal would be to land features which are timeless, that will live online and forever. I wouldn't work with influencers, not at all. We do not want anything to be tagged. Hemmerle isn't wanting to be discovered. And that's exactly why it's coveted. Know the brand. Hemmerle before the series. The publicist. I regularly post content around PR and branding. So if you enjoyed this video, definitely like, share and follow and I'll see you in my next video.