Why it worked
The video taps into nostalgia for a popular movie and character, offering a visually appealing makeup tutorial that is both aspirational and achievable. The creator's clear demonstration and use of recognizable products likely resonated with viewers interested in beauty and pop culture.
Summary
A makeup artist recreates a look inspired by Rachel Weisz's character from The Mummy. She uses various products for foundation, contour, brows, eyeshadow, mascara, and lips, referencing specific images of the actress for guidance.