I'm a professional makeup artist

The video likely performed well due to the popularity of Hailey Bieber as a beauty icon and the "get ready with me" format, which is highly engaging. The creator's use of multiple popular beauty brands also contributes to its appeal.

A makeup artist recreates Hailey Bieber's makeup look using various products, including foundation, concealer, bronzer, blush, highlighter, eyeshadow, mascara, lip liner, and lip gloss. The tutorial emphasizes achieving a subtle, glossy, and balanced finish inspired by Bieber's campaign photos.