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@laneige_us

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Promoted product

LANEIGE Acai Mango Smoothie Collection

Discover LANEIGE's full collection of top-rated Korean skin care and makeup, featuring exclusive water based ingredients that deliver fast and noticeable results.

2 videos

Why it worked

The video effectively uses visually appealing aesthetics, including smoothie-inspired imagery and a unique marbled product formula, to create a sense of novelty and desirability. The "native mention" approach, where the product is showcased without an overt hard sell, aligns with TikTok's content style and likely resonates well with the audience.

Summary

The video showcases the new LANEIGE Acai Mango Smoothie Lip Sleeping Mask and Lip Glowy Balm. It highlights the unique marbled formula and the refreshing scent, positioning the products as perfect for a summer beauty routine.

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Transcript, structure and on-screen text

5 beats and 14 lines of on-screen text — the parts you need to write your own version.

Original caption

Freshly blended and officially here. 📦🥭 Unboxing the NEW Limited Edition Acai Mango Smoothie Lip Sleeping Mask and Lip Glowy Balm. ✨ Smoothie inspired acai mango scent 💜 Unique marbled formula 💧 Hydration from day to night Use Lip Sleeping Mask before bed to gently exfoliate and have baby soft lips by morning, then swipe on Lip Glow Balm throughout the day for glossy, moisture-locking hydration. Making room in our summer beauty routine. Who's unboxing Acai Mango Smoothie first? ✨ Be the first to shop 7/6, exclusively on the @sephora #LANEIGE #KBeauty #LipMask #SummerBeauty #SephoraFinds