NEW! acai mango smoothie

@laneige_us

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Promoted product

LANEIGE Lip Glowy Balm

2 videos

Why it worked

The video effectively uses a native mention strategy by showcasing a visually appealing product with a unique marbled texture and a desirable scent, aligning it with a seasonal trend (summer) and a popular retailer (Sephora).

Summary

The video showcases the new LANEIGE Acai Mango Smoothie Lip Glowy Balm. It highlights the product's marbled appearance and juicy scent, positioning it as a perfect summer beauty item.

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Transcript, structure and on-screen text

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Original caption

NEW! LIMITED EDITION ACAI MANGO SMOOTHIE LIP GLOWY BALM 🥭💜 Meet our first-ever two-toned marbled formula, blending sweet mango and tart acai into one juicy, glossy swipe. 💧✨ Get early access starting 7/6, exclusively on the @sephora app. Who's adding this to their Lip Glowy Balm collection? 👀 #LANEIGE #KBeauty #LipMask #summerfinds #sephora